General Manager

Rosenblum Cellars, located on the beautiful waterfront at Jack London Square in Oakland, California, is a vibrant, energetic "family" sharing exceptional wines with both new and loyal customers. Founded nearly 40 years ago by Kent Rosenblum, known as the "King of Zinfandel," Rosenblum Cellars is an iconic winery with a passionate following.

The General Manager leads the Rosenblum Cellars location, overseeing all aspects of operations, staff, guest experience, and financial performance while maintaining the heritage, premium brand, and hospitality standards that define Rosenblum.

Position Summary

The General Manager is a senior leadership role responsible for driving overall business performance, operational excellence, and team leadership at the Rosenblum Cellars location. This position combines strategic planning, P&L accountability, and operational oversight with a focus on delivering a world-class guest experience. The General Manager ensures the site runs efficiently, meets financial goals, develops staff, and aligns operations with Rosenblum's broader marketing and DTC objectives.

Essential Duties & Responsibilities

Business & Team Leadership

• Lead and manage all cellar and tasting room operations to achieve profitability, growth, and brand excellence.
• Recruit, hire, train, and mentor employees to build a high-performing team.
• Develop and implement staffing strategies, schedules, and training programs to meet business needs.
• Counsel and coach employees to maintain high performance standards and a positive work environment.
• Establish and reinforce a culture that reflects Rosenblum's values and brand personality.

Guest Experience & Brand Standards

Operational & Financial Management

Strategic Planning

Job Requirements

Knowledge, Skills & Abilities

Education & Experience

Physical Requirements

Work Environment