Analyst, SEM

The SEM & Emerging Media team is looking to bring on some bright new stars with big plans to help shape the future of Search. We help brands reach patients and doctors with the right message to assist them along their journey at the right time. Are you data driven? Do you like geeking out on innovation and emerging media? Come join our team!

As an integral member of the SEM & Emerging Media team, you will assist in the day to day management of assigned accounts in coordination with your direct Supervisor. You will work with media, analytics, and other account management teams to ensure client goals and expectations are met or exceeded. This role reports in to the Supervisor, Associate Director or Director of SEM & Emerging Media.

Responsibilities

Overall management and optimization of client accounts to ensure campaign delivery, reach, and performance goals are met or exceeded

Build expertise in leading ad technology platforms such as Google Search Ads 360, as well as CMIs proprietary technology and data platforms

Assist in developing proposals which achieve client and / or brand objectives

Perform keyword research and develop structure and ad copy for SEM campaigns

Analyze performance data and implement optimizations to increase ROI of campaigns

Work directly with SEM Team, account management, media services, and analytics teams in analyzing and overseeing paid search, video, and contextual marketing campaigns

Partner with analytics to create A / B landing page and creative ad testing and analysis and propose product enhancements for campaigns

Write and edit ad copy for A / B testing purposes

Build bulksheets, tracking URLs and launch campaigns

Maintain budget and spend allocation for campaigns based on set goals. Tenaciously troubleshoot and escalate technical issues

Develop bidding strategies and implement automated bid management rules within paid search management tools such as Google Search Ads 360

Perform regular competitive research analysis for all campaigns

Stay abreast of new tools, ad formats, trends and best practices in Search and Emerging Media through research and / or industry events and conferences

Create, format and update Med Legal submission documents for assigned accounts

Regularly coordinate with vendors and Reps on collaborative recommendations for optimization and management

Share insights and knowledge with the rest of team SEM in an effort to continuously improve and evolve our processes

Drive improvements to CMIs technology stack and to the operational effectiveness of the entire Search team

Requirements

1-3 years experience in managing paid search accounts

Strong web analytics background and project management skills

Outstanding analytical and problem solving skills

Strong Excel skills with the ability to create pivot tables and perform v-lookups

Knowledge of Web Analytics software, such as Adobe Omniture and Google Analytics as well as bid management tools like Search Ads 360

Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields

Strong quantitative analysis skills

Demonstrable passion for learning new technologies

Passion for working in a fast growing healthcare media agency

Google & Microsoft certification a plus

Contextual, video and / or programmatic experience a plus

Experience in the pharmaceutical vertical a plus

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https : / / www.wpp.com / people / wellbeing / benefits-at-wpp-in-the-us for more details.

#J-18808-Ljbffr