Email & Loyalty Marketing Manager

Email & Loyalty Marketing Manager

We're seeking a data-driven and innovative Email & Loyalty Marketing Manager to lead the strategy, execution, and optimization of our customer retention initiatives. Since our company was founded, we have engineered and built the highest-quality ATV and UTV parts in the off-roading industry. This critical role will help grow our customer base, increase purchase frequency, and build long-term brand loyalty for both B2C and B2B segments.

Primary Duties

• Develop and execute email and SMS marketing strategies to drive engagement, retention, and revenue across B2C and B2B audiences.
• Manage customer lifecycle campaigns including welcome, post-purchase, win-back, abandoned cart, and re-engagement flows.
• Align email and SMS planning with overall Marketing campaign calendar planning, email copy, design coordination, and deployment.
• Segment audiences to deliver highly personalized and relevant messaging based on behavior, purchase history, and lifecycle stage.
• Design and execute A / B tests across subject lines, content, CTAs, send times, etc.
• Monitor KPIs (open rate, CTR, conversion rate, revenue per send, unsubscribe rate, etc.) and continuously optimize performance.
• Ensure all campaigns comply with CAN-SPAM, GDPR, and other applicable email regulations.
• Own and optimize the company's loyalty and rewards program to increase customer retention and lifetime value.
• Develop targeted campaigns and automations to promote loyalty rewards, point redemptions, referrals, and tier upgrades.
• Work with cross-functional teams (product, creative, customer service) to improve program adoption and satisfaction.
• Regularly analyze performance of loyalty program and propose initiatives to improve participation and repeat purchase behavior.
• Identify key segments for repeat-purchase incentives, win-backs, and surprise & delight strategies.
• Partner with content, creative, and merchandising teams to ensure cohesive messaging and campaign alignment.
• Align retention and email strategies with broader marketing goals including promotional, seasonal, and product launch efforts.

Qualifications

Not required, but preferred :

Education / Experience

Dorman Products is an equal opportunity employer; we do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO / AA Employer M / F / D / V.