Sr Manager, Brand Marketing, Family Active

Sr Manager, Brand Marketing, Family Active

Join Old Navy as a Sr Manager, Brand Marketing, Family Active.

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About The Role

The Senior Brand Marketing Manager – Kids, Baby & Family is a strategic, creative, and results-driven leader who will drive marketing initiatives that connect with parents, caregivers, and young families. Reporting to the Director of Kids / Baby / Family Brand Management, this role will be responsible for shaping the narrative, developing engaging content, and executing high-impact campaigns that fuel brand awareness and customer loyalty.

What You'll Do

• Lead Brand Marketing Strategy : Develop and execute a comprehensive 360° marketing strategy for the Family Active category, aligning with brand vision, seasonal priorities, and business goals.
• Campaign & Content Development : Drive the creation of engaging, movement-inspired content and campaigns that resonate with active families across digital, social, and in-store channels.
• Social-First Storytelling : Collaborate with social and creative teams to produce platform-specific content that celebrates active lifestyles and family moments.
• Cross-Functional Partnership : Work closely with Creative, Merchandising, Product, PR, Media, and eCommerce teams to ensure cohesive storytelling and seamless execution across all touchpoints.
• Performance & Insights : Analyze campaign performance and consumer behavior to inform future strategies and optimize engagement and conversion.
• Retail & Digital Integration : Ensure a unified brand experience across physical and digital environments, enhancing the customer journey and brand perception.

Who You Are

Benefits at Old Navy

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Salary Range : $144,200 - $191,100 USD

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