Brand Activation Representative

Brand Activation Representative

We are currently hiring a full-time, temporary, Brand Activation Representative in Harrisburg, PA. The ideal candidate must live in or around the Harrisburg area (Dauphin, Lancaster, York, or Cumberland Counties). Our mission at The Boston Beer Company is to bring the highest-quality products to the U.S. beer drinker. To answer that mission, we are creating an inclusive culture that celebrates the differences in both our people and our brands. Our diversity makes us stronger, and when you bring your authentic self to work, we are a stronger, more innovative, and more sustainable company & community. As a fast-paced, growing company with a strong family of brands (Samuel Adams, Dogfish Head, Angry Orchard, Twisted Tea, Suncruiser and Truly Hard Seltzer), we seek constantly to challenge the status quo. We are always looking for hardworking, talented, and passionate people to join our team.

The role of the Brand Activation Representative (BAR) is to increase availability and visibility of specific Boston Beer brands at retail to generate depletion growth while supporting our local sales team to add value to our wholesaler and retailer partners.

What You'll Brew:

• Execute internal sales objectives & improve account conditions using BBC systems and selling process
• Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
• Execute impactful promotions for accounts in the On Premise (bars/restaurants) & Off Premise (grocery & liquor stores), sampling events, and festivals
• Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
• Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
• Farm existing business in top on & off premise accounts to grow depletions
• Build strong relationships with wholesalers and retailers

What Ingredients You'll Bring:

• Minimum Qualifications: 1+ years sales and/or food/beverage industry experience
• 4 Year Bachelor's Degree or relevant experience
• Valid driver's license, registered and insured vehicle, and ability to drive to and from accounts continuously
• Ability to lift and move cases of beer frequently
• Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently

Level: 10IC In accordance with pay transparency laws the pay rate for this role if hired is $20.00 per hour. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.