Field Growth & Customer Experience Marketing Specialist

Field Growth & Customer Experience Marketing Specialist

The Field Growth & Customer Experience Marketing Specialist reports up through the regional marketing leadership directly supporting the District Manager and is responsible for executing brands, products, activations, and program standards in assigned markets to drive profitable growth within Aramarks fastest growing segment - Refreshments. They will be responsible for management and implementation of Aramark Refreshments marketing objectives and activities including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis. This will include both new business and base business clients. This role serves as a critical liaison between Aramarks marketing team and field operations ensuring that both the field team and client needs are met, while adhering to Aramark standards.

Job Responsibilities

• Assist with the field execution of programming in Office Coffee Services, Vending, Amenity Snack & Go, and Micromarket accounts to ensure program merchandising and proper planograms are implemented at all client sites.
• Implement national marketing initiatives while developing and executing local promotional calendars at client sites.
• Deploys new product innovation opportunities with field teams to execute at new and existing client sites.
• Assist in the oversight and implementation for all internal national and local sales generating initiatives.
• Develop social content that promotes regional activities, experiences, innovations, new openings as well as spotlights employees to support the social media teams overall marketing / communication strategy.
• Participate in identifying, developing, and evaluating local marketing strategy.
• Present marketing initiatives and innovations during client meetings as well as report outs of prior initiatives.
• Partner with District Manager to ensure the sales and profitability of product lines or services, analyze business developments and monitor market trends.
• Assist in the opening of all new regional client locations in conjunction with the field team.
• Coordinate new and existing store marketing responsibilities i.e., signage and planogram activations.
• Meet with vendors and distributors to manage product or equipment assessment, distribution, and implementation.
• Supports field team with the development of tailored client solutions for local or key account clients.
• Serve as primary point of contact for field questions regarding convenience retail platform, product, and programming.
• Collaborates with OpX regional manager, local finance manager, route manager and marketing leadership for continuous improvement on current product and programming standards.
• Supports select local client meetings and Micromarket installs.
• Coaches and trains local Route Managers and Business Development Manager(s) on Aramarks marketing initiatives.
• Ability to take delivery on key projects, as necessary.

Qualifications

Bachelors Degree preferred. A minimum of 2 years client marketing experience, with a demonstrated record of success and effective performance. Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization. Excellent verbal, written and interpersonal communication skills. Ability to synthesize multiple inputs into a clear, concise, and useful recommendation. Strong organizational and project management skills. Microsoft Office proficient (Word, Excel, PowerPoint). Adobe Creative Suite experience a plus. Ability to travel 30%.

About Aramark

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential.