Director of Retail Marketing

Job Description

The Director of Retail Marketing will lead Windsor Fashions' in-store marketing strategy, developing and executing impactful programs, for a +350 store chain, that elevate the customer experience, drive traffic, and boost conversion rates. Collaborating closely with cross-functional teams, this role will champion innovative, omnichannel campaigns that amplify brand presence, enhance customer engagement, and foster loyalty. Ideal candidates will have a proven track record in retail marketing, consumer engagement, and experiential marketing—preferably within the fashion industry.

Essential Job Functions & Responsibilities :

Strategic Leadership :

• Lead store marketing efforts and collaborate with the Field Organization (CRO, SVP Stores) to design and execute a customer-centric store marketing strategy.
• Elevate customer engagement through tailored initiatives that encourage retention, shopping frequency, and omnichannel experiences.

Campaign Development :

Localized & National Execution :

Cross-Functional Collaboration :

Performance & Innovation :

Budget Oversight :

Key Qualifications & Requirements :

Experience :

Analytical & Strategic Skills :

Leadership & Communication :

Physical / Environmental Demands and Overtime & Availability :

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to walk short distances. Sedentary work. Exerting up to 10 pounds of force occasionally and / or a small amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Adequate movements (motions) of the wrists, hands, and / or fingers. Team members are required to have close visual acuity to perform activities such as : preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

WINDSOR EQUAL OPPORTUNITY EMPLOYER