Marketing Communications Manager

Job Description

Job Description

Position Overview

MycoTechnology is building a sophisticated marketing team that’s based on a strong marketing discipline foundation, creative non-status quo and differentiated thinking, the blending of B2B and consumer marketing ideas, and focused on strategic and tactical execution to drive results.

We seek a dynamic, creative and energetic professional desiring a new opportunity to lead and create instead of copy and paste. This is an exciting time to join the MycoTechnology team and assume responsibility to make an immediate and direct impact to our business.

The Marketing Communications Manager position is essential to achieving our marketing and business growth objectives. The job requires multiple, connected skillsets, provides a range of fun and challenging responsibilities, and is global in geographic scope. This position reports to the Director of Marketing, who reports to the CEO.

Key Responsibilities

• Sales Enablement Communications. Ensure that our customer-facing teams have the right presentation tools to educate, influence and persuade prospects and customers to achieve our portfolio business objectives. This includes digital presentation material such as factsheets, flyers, PowerPoint presentations, case studies, infographics and videos. Manage the company’s content management digital library (Content Camel).
• Website. Operate as the point-person leader for the MycoTechnology corporate website, ensuring that the website is regularly updated and refreshed so that it promotes the company’s key initiatives and positioning. Manage the website so that the visual presentation and content present MycoTechnology and our portfolio in an optimal manner to interact with, educate, influence and persuade prospects, customers and external stakeholders. Prepare monthly website analysis reports and recommend action steps to maximize performance. Use WordPress to make basic changes and additions to the website.
• Social Media. Develop a MycoTechnology social media strategy and annual plan. Lead, manage and execute annual tactical activation for approved MycoTechnology social media platforms, including LinkedIn and expanding to YouTube. Collaborate with colleagues to identify content creation opportunities that support our portfolio objectives. Develop a content creation and posting calendar and identify relevant content to post each week / month. Actively monitor the social media platforms and engage where appropriate (likes, reposts) and monitor and report on competitor activity as warranted. Prepare monthly social media performance reports and identify ongoing performance optimization action steps.
• Media Relations. Write Q&A responses and short articles to support earned media coverage opportunities, working with our external media relations agency.
• Digital Marketing. Identify and then execute approved paid marketing tactical programs (e.g., trade media, LinkedIn, etc.) to help achieve annual business objectives including sales revenue, lead generation, company / product positioning and company / product awareness. Manage and leverage our HubSpot database subscription.
• Vid eo Marketing. Create and develop engaging videos to educate, influence and persuade prospects and customers (e.g., single videos and / or branded video series). Explore featuring select company personnel to enhance our communications. Explore the creation and organization of an in-house video studio that can be used for content creation (we have a suite of video equipment in-house).
• Trade Shows. Creatively lead and manage the entire exhibition experience for any trade show participation.
• Packaging. As needed, design and upgrade product packaging (label graphics).
• Conferences & Events. Lead and manage the identification of conferences where MycoTechnology should secure a speaking slot (complimentary or paid) to drive achieving our annual objectives and then execute approved activity.

Knowledge, Skills and Experience

Posted Salary Range :

$70,000 / year - $90,000 / year

Work Location

MycoTechnology global headquarters in Aurora, Colorado (Denver)

Supervisory Responsibilities

This job has no supervisory responsibilities.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, stand; walk; use hands to finger, handle, or feel. The employee must be able to frequently lift and / or move up to 10 pounds and occasionally lift and / or move up to 30 pounds.  Specific vision abilities required by this job include close vision.

The above job description is not intended to be an all-inclusive list of duties and standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

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