Digital Media Strategist

Digital Media Strategist / Planner, Digital Media Department (This position will be based out of our Syracuse, New York or Rochester, New York offices, or Remote)     We’re looking for a talented Digital Media Strategist / Planner to join our growing Media Team at PHG!  As a Digital Media Strategist, you’ll be responsible for overseeing the digital planning process for 3–5 key accounts.

You’ll play a vital role in ensuring campaigns deliver measurable outcomes and meet performance KPIs across platforms and tactics.

Success in this role requires both a deep understanding of the client's business and how digital media drives business results.

This is a client-facing position.  This position reports into the SVP of Media.

Responsibilities  Develop omnichannel digital media strategies and plans that align with client goals and objectives.  Design robust media frameworks and define clear, actionable KPIs.  Present and defend your strategic recommendations with confidence and clarity.  Collaborate with platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations.  Plan and execute across Google Ads, LinkedIn, Programmatic, and Content Syndication channels.  Build and deliver clear, compelling media plan presentations for both internal and client teams.  Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization.  Translate performance data into strategic insights and actionable recommendations.  Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation.  Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders.  Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation.  Experience Required  3+ years of experience planning and buying digital media across a range of platforms  Hands-on experience buying within paid social, Google Ads or programmatic platforms  Experience working with analytics, attribution and measurement tools  Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)  Paid Social and Shopper Marketing experience are strong pluses    Ideal Skills / Qualifications  Certifications in Google Ads, Analytics, or Paid Social platforms preferred  CRM experience is a plus  Outstanding organizational skills  Strong detail management  Excellent written and verbal communications ability  Ability to work independently and as part of a team   WHY WE'RE HIRING?     The short answer?

We're looking to keep a good thing going.

An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.     We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients.

It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special.

And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.     WHY PHG?     For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.     You'll be challenged, but you'll never be on your own.

What we offer takes a full team.

And we're just that — a team.

A group of complementary talents that, when unleashed together, can do anything we set our minds to.     Some of our comprehensive and competitive benefits include :

• Hybrid work – split your week between working in our office or at home     Generous PTO policy, including flex time     Paid parental leave      Medical, vision, dental benefits     Resources for savings and investments such as our 401(k) plan with company match     Company-sponsored events and swag     Dog friendly work environment     Opportunities to learn, develop, network, and connect      Total compensation for this role is designed to be competitive with the market.
• The anticipated salary range for this Syracuse, NY-based position is $75,000 to $85,000 per year.
• The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations.
• PHG also provides a comprehensive benefits package; for more information, please visit our website.     OUR HIRING PHILOSOPHY     At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences.
• We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve.

We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team.

Apply today and explore all the ways you can grow with us.