Paid Social Specialist

Paid Social Specialist (Meta Ads Expert)

Are you a data-driven paid social strategist who loves testing, optimizing, and scaling campaigns that deliver real business results? We're looking for a Paid Social Specialist to join our growing performance marketing team someone who knows Meta Ads inside out and thrives on experimentation, creative collaboration, and continuous improvement.

If you have a strong analytical mindset, proven Meta Ads experience, and a passion for driving measurable growth this role is for you.

What You'll Do

As a Paid Social Specialist, you'll own the day-to-day management, optimization, and analysis of Meta (Facebook/Instagram) ad campaigns working closely with a Paid Social Manager and creative teams to drive performance and deliver ROI.

You will:

• Launch and optimize Meta campaigns build new campaigns from scratch, run weekly A/B tests across creatives, audiences, and landing pages, and identify top performers.

• Analyze campaign performance monitor ROAS, CTR, CPM, CPC, CAC, and conversion rates to uncover insights and make smart optimization decisions.

• Collaborate with cross-functional teams collect creative assets and copy, share performance feedback with designers, and support strategy adjustments based on data.

• Manage budgets efficiently monitor pacing and adjust daily, weekly, and monthly spend to meet targets and maximize performance.

• Maintain account health QA new tests, pause underperformers, scale winners, check rules, and ensure campaign stability before weekends and holidays.

• Report like a pro build and maintain performance dashboards in Google Sheets (via Funnel.io), using formulas, charts, and pivot tables to visualize trends and insights.

• Communicate proactively use Slack, video calls, and Asana to collaborate with your internal team and keep clients informed of key updates and learnings.

What We're Looking For

We want a strategic doer someone who can execute flawlessly while thinking critically about performance and growth opportunities.

Must-Haves:

• 3+ years managing Meta (Facebook/Instagram) ad campaigns end-to-end

• Strong grasp of performance metrics like ROAS, CTR, CPM, CAC, and how to optimize based on data trends

• Proven experience building campaign reports and visualizations in Google Sheets or Excel

• Deep understanding of Meta Ads Manager data and the ability to identify what's working (and what's not)

• Excellent English communication skills both written and spoken

• Reliable and proactive communicator via Slack, email, and video calls

• Previous experience collaborating with U.S.-based clients

• Ability to work EST or PST hours

• Experience analyzing creative performance and providing data-backed feedback

Nice-to-Have

• Experience with Funnel.io or similar analytics/reporting tools

• TikTok Ads experience

• Background in writing creative briefs or giving actionable design feedback

• Experience in regulated industries (e.g., health & wellness) requiring LegitScript or G2 certification compliance

Why You'll Love Working Here

• Work with top-tier U.S. clients in a fast-paced, collaborative environment

• Join a team that values data, creativity, and innovation equally

• Gain hands-on exposure to advanced campaign testing, scaling, and analytics

• Opportunities for growth, mentorship, and specialization in performance marketing

Compensation

?60,000 ?80,000/month, commensurate with experience

If you're ready to level up your paid media career, experiment boldly, and help brands grow through smart Meta advertising we'd love to meet you.

Apply now to join our performance-driven marketing team!