Manager, Community & Partnerships - Highly Regulated CPG (Sonoma)

LOCATION : Remote (preferred : Austin, San Francisco, Chicago)

REPORTS TO : Marketing Director

POSITION OVERVIEW

This role is with our highly regulated CPG portfolio company, JOEY. As part of a growing startup backed by a larger portfolio, you will have the opportunity to contribute directly to the companys growth and success while working within the structure and discipline needed to thrive in a regulated CPG sector.

As Manager, Community & Partnerships for JOEY, you will be the connector behind the sceneshelping to manage the flow of community engagement, partnership opportunities, and activation planning. This role sits at the intersection of digital culture and brand partnerships, requiring someone who understands how social ecosystems and local-to-national partnerships fuel community building.

Youll work alongside the Marketing Director to ensure JOEY is plugged into the right conversations, creators, and collaborations while supporting the execution of activations and partnerships that drive brand presence. This is a junior-to-mid-level role, ideal for someone with strong organizational skills, cultural fluency, and the drive to grow in a fast-paced, entrepreneurial brand environment.

KEY RESPONSIBILITIES

• Community Ecosystem Support Track, organize, and help engage JOEYs social and digital communities; identify emerging creators and community touchpoints.
• Partnership Coordination Manage the inflow of partnership requests, evaluate basic fit, and coordinate with the Marketing Director on next steps.
• Activation Support Assist with planning and execution of activations, including retail events, sampling programs, and grassroots / community initiatives.
• Connector Role Act as a link between marketing, growth, creative, and external partners, ensuring smooth communication and deliverables.
• Cultural Scouting Research trends, digital platforms, and grassroots communities to surface ideas that keep JOEY relevant and disruptive.
• Tracking & Reporting Maintain calendars, trackers, and recaps of partnership and community activity to measure impact and support decision-making.

QUALIFICATIONS