Brand Marketing Manager

Overview

Brand Marketing Manager role at F5 . The Brand Strategy team is dedicated to improving the perception of F5 as a leading application delivery and security platform company. The team is responsible for defining the F5 narrative, shaping the brand architecture that helps customers understand our product portfolio, monitoring brand health, and driving content strategy that encourages brand visibility. As a key member of the Brand Strategy team, the Brand Manager will focus on facilitating research, measuring brand health, and crafting content strategies, while evangelizing these items across the organization. This role collaborates with internal teams across geographies and works closely with Integrated Marketing, Comms, Creative, Field, Channel, PMM, AR, Tech Alliances, HR, Global Good, Events, Customer Experience, Sales, Professional Services and other organizational specialists to ensure brand initiatives are strategically aligned to business strategies, customer needs, and product features.

Responsibilities

• Lead brand health research biannually with an emphasis on co-creating actionable findings from the data
• Restructure research approach as needed to increase confidence in outcomes
• Share insights from research internally, focusing on actionability
• Maintain brand levers dashboard, partnering cross-functionally to analyze key metrics
• Coordinate with other F5 teams gathering research to enhance insights from collective data
• Collaborate with Creative team to maintain brand standards, keeping resources up to date
• Articulate the F5 narrative to multiple audiences
• Work closely with campaign, digital and experiential teams to infuse the F5 narrative into messaging documents and content across key channels
• Own F5.com home page strategy, reporting, and coordination
• Drive content strategy in key areas to fill F5 marketplace visibility gaps

Knowledge, Skills and Abilities

Qualifications

Physical Demands and Work Environment

The annual base pay for this position is : $100,000.00 - $150,000.00

F5 maintains broad salary ranges to account for variations in knowledge, skills, experience, geographic locations, market conditions, and product lines. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at : . F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email addresses (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

F5 provides equal employment opportunities to all employees and applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable laws. This policy applies to all aspects of employment. Reasonable accommodations are available; to request accommodations, contact

Job Details

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