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Senior Product Manager - Health & Nutrition

Senior Product Manager - Health & Nutrition

Market AmericaGreensboro, NC, US
11 days ago
Job type
  • Full-time
Job description

Health & Nutrition Senior Product Manager

The Health & Nutrition Senior Product Manager provides strategic and practical input for specific H&N product offerings for the product life-cycle for our domestic and international markets. This role manages marketing campaigns, analyzes sales reports, market performance, financial impacts, trends, and merchandising strategies. Manages new and existing products to meet corporate goals. Serves as champion for their product lines.

Essential Functions and Responsibilities :

Develop New Products :

  • Discover and analyze local market trends and consumer needs to develop launch list
  • Work with Science Team on formulation development
  • Check with local consultant on formulation of launch items; file or register the formulation and product with local health authorities for approval
  • Complete Competitive Analysis on new potential products and existing products data on Competitive products
  • Analyze market potential to identify pricing points and get pricing approval
  • Work with cross-functional teams on creating labels, sales aids, and marketing materials, including videos, flyers and infographics
  • Create white papers and training and / or marketing materials of launch items
  • Follow up order status of first shipment and work with Purchasing to get first order shipment delivered on time for product launch
  • Implement process for product release
  • Audit pricing, image, and contents of new products on web portals and web landing sites

Manage Existing Products :

  • Coordinate, monitor and capitalize performances of products
  • Plan and prepare advertising and promotional material to increase sales and create with CS advertising and promotional materials
  • Know local market tends to promote products and stimulate sales
  • Manage websites including Nutrametrix to ensure correct product information and placement is displayed correctly
  • Update white papers with Science Team for changes in local product regulations
  • Revise labels with Science Team for changes in formula and / or local product regulations
  • Create updated labels, product images and marketing / advertising materials with CS & local team, following up the review process
  • Update product info and image when new-labeled products start to sell locally
  • Develop and execute promo plans to stimulate sales of slow-moving items and expiring stock
  • Create presentation slides of products with local teams
  • Work with cross-functional teams to resolve all issues, related to products
  • Coordinate projects between headquarters and local teams; act as a communicator between headquarters and local teams
  • Handles escalated issues to provide effective resolution
  • Partner with the International Country teams, Executive Management, Quality Control, Legal, Purchasing, Accounting, IT, and Creative Services groups
  • Trains and assists employees
  • Works within budgetary controls

    • Education & Experience :

    Bachelor's degree in Business, International Business, Marketing, or related field recommended. Equivalent work experience in these fields will be considered as relevant to this recommendation.

    Three (3) to five (5) years of experience in product management, project management, brand management, marketing, or merchandising.

    Demonstrated experience in health and nutrition products, compounds, and ingredients.

    Computer / Communication Skills :

    Ability to be consistent and remain determined, focused, confident, and in control under pressure

    Proficient use of MS Office programs : Word, Excel, and Outlook, required

    Ability to present training topics to small or medium sized groups

    High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities

    Ability to get along and work with diverse personalities; tactful, mature, flexible

    Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach

    Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; creative problem solving; complex problem solving; and judgment.

    Ability to establish credibility and be decisivebut can recognize and support senior management's preferences and priorities to advance the organization

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