Director of Consumer Insights

The Director of Consumer Insights at Finch Brands is responsible for supporting insights community clients with both account management and research expertise, with a focus on elevating and leading both the work product and the internal Finch team.

This role is client facing and serves as the primary point of contact for ongoing market research needs throughout the year for up to 3-4 different clients. Research will cover a range of quantitative and qualitative topics and methodologies, and this role must be able to understand, prescribe, plan, and analyze research that drives forward the strategies of Fortune 500 and start-up clients alike across a variety of industries. This individual is ultimately responsible for the quality of all deliverables and satisfaction of clients.

The ideal candidate will have deep knowledge of quantitative and qualitative research methodologies (e.g., MaxDiff, Statistical Testing, etc.). They must be able to demonstrate experience with projects ranging from multi-phase research plans to qualitative explorations, to brand research, and feel comfortable playing the role of consultant and thought partner for clients who may not understand their research needs, or how to interpret and act on the findings. This role requires a balanced skillset of account management, project management, and research excellence.

Main duties :

• Account and project leadership – the "go-to" for all client related needs and questions while ensuring delivery maintains in scope, on time, and of high-quality. Out-of-scope requests may also be managed by this role.
• Client strategist – helping clients think through complex research needs and outputs.
• Research leadership – crafting learning plans and research instruments of varying complexity and carrying research through the process end-to-end. This includes the development of compelling research stories with clear insights and actions, as well as willingness (and ability) to support junior team members throughout the entire project life cycle - from scoping, to drafting, to programming & quality assurance checks, through to statistical analysis and storytelling.
• Team leadership – managing the quality of deliverables and quality of life for team members, providing coaching and learning opportunities when appropriate.

Required Experience and Skills :

Candidate Attributes :