Brand Experience Manager (Merchandising) - Dunkin

Manager Of Content Partnerships And Merch

Dunkin' is looking for a culture-obsessed, relationship-driven Manager of Content Partnerships and Merch to lead our content partnership strategy and execution and oversee our merch execution. This role is at the intersection of brand storytelling and community buildingcultivating digital partnerships that drive buzz, create iconic moments, and keep Dunkin' top-of-feed (and top-of-cup). You'll work across talent, platforms, and content formats to bring the Dunkin' brand to life in bold, authentic, and relevant ways. This role is all about knowing our target audience, the platforms where they consume content, and how to integrate our brand authentically in their tone of voice (without compromising ours!).

Key Responsibilities :

Content Partnerships

Build and manage strategic relationships with partners, creators, and platforms to amplify Dunkin's brand across channels

Lead end-to-end campaign executionfrom creative brief to content calendar to performance recap

Identify trendsetters and content partners aligned with target audiences, key brand priorities, product launches, and seasonal moments

Collaborate with social, PR, creative, and media teams to ensure integrated storytelling and amplification

Monitor cultural trends, platforms, competitors, and brand activations to inform strategy and spark new ideas to put the brand in front of our target audience

Ensure Dunkin' stays ahead of the curve with innovative content formats, collabs, and partnership integrations

Merch Category

Work with Director of Brand Experience to build a comprehensive strategy to support merch category, through standalone merch drops and support tactics for larger campaigns where merch is a key component

Manage and partner with the current Associate of Brand Experience (focused on merch), on day to day execution of merch

Qualifications :

Experience in social, content partnerships, or brand collaborations

Proven ability to build strong relationships with creators, talent reps, and platform partners

Deep knowledge of social media platforms and pop culture trends

Excellent project management skills with attention to detail and deadlines

Strong creative instincts with an eye for what makes content engaging, authentic, and on-brand

Comfortable working in a fast-paced, highly collaborative environment