Paid Media Fall Intern Job at Authentic Brands Group in New York

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

Why Authentic

You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do :

We are looking for a detail-oriented, data-driven Paid Media Fall (October to December) Intern to assist in the execution and reporting of paid social, paid media, paid search, and affiliate marketing campaigns across our brand portfolio. This role will collaborate closely with internal teams to deliver weekly campaign performance reports and work with our Meta representatives to resolve global Business Manager-related partner issues. The intern will gain foundational knowledge of paid social and learn how we assess ad campaign performance. They will receive hands-on training in Meta and TikTok Business Manager, as well as the basics of Google Analytics and Google Ads campaign setup. Additionally, they will learn how to extract and compile reports from these platforms and assist the team in delivering weekly paid social performance reports.

What You'll Be Working On :

• Provide daily support in the development, execution, and optimization of full-funnel paid media campaigns across multiple platforms.
• Help writing ad copy for our seasonal campaigns.
• Assist in briefing creative needs for seasonal media buys.
• Coordinate with internal teams on social amplification cadences, influencer and campaign asset allocations for seasonal campaigns.
• Submit support tickets to Meta reps and Meta support to resolve global business manager related partner issues.
• Regularly analyze campaign performance and create reports with actionable insights through paid platforms and Google Analytics across entertainment, lifestyle, and digital brands.
• Prepare post-campaign, monthly, and quarterly reports for both internal stakeholders and external partners.

Must Haves :

Primary Location Salary Range :

The hourly rate for an undergraduate student intern in New York, NY, is $18

The hourly rate for a graduate student intern in New York, NY, is $22

Fraud Alert : Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note :

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here :

https : / / www.authentic.com / privacy-policy