Director Product Marketing - Industrial Automation

Global Product Director Of Industrial Automation

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The Global Product Director of Industrial Automation for technologies including Fixed Industrial Scanning, Machine Vision, and RFID leads the strategy, development and delivery of product marketing programs in support of the go-to-market growth plans of the firm. This leader has a demonstrated experience in these advanced technologies and the use cases in which they are used. Primary responsibilities include leading a team of professionals and agencies to develop and execute marketing programs for not only new product introduction (NPI) programs, but also throughout their entire lifecycle. Scope reaches across every stage of the customer decision funnel for a portfolio (or portfolios) within the business. The strategic remit of this leader requires exceptional marketing skills, keen business acumen, and the ability to collaborate effectively across senior management within business units, sales organizations, and the broader global and regional marketing teams. The Director of Product Marketing creates compelling messages, campaigns, and sales tools to differentiate our portfolio and product lines in new and exciting ways. This position is highly strategic and will set and drive our product marketing plans across the world, driving both short and long-term impact.

Responsibilities :

Owns, develops, and manages the marketing strategy for the introduction and lifecycle of Industrial Automation (machine vision, fixed industrial scanning, RFID and all related software) products to drive value creation and revenue growth, and ensures alignment of relevant marketing activities with product management & sales organizations

Develops annual and quarterly top-level portfolio marketing plans based on key objectives of BU's, Regional Marketing, Vertical Marketing, Channels, and Sales; Collaborates with the Analyst Relations, PR, Digital, Vertical, Campaign, Brand, Channel, and Regional Marketing teams to drive the execution of these holistic marketing plans for assigned portfolio(s)

Defines a compelling market position for each segment of the Industrial Automation portfolio which aligns with our brand strategy and evolves the positioning strategy based on organic and inorganic R&D efforts, shifts in market requirements, and a dynamic competitive landscape

Leads and nurtures a properly staffed, well organized, and highly motivated team; Determines team member assignments, documents, communicates deliverables, provides budget guidance, and drives execution of all positioning, strategic messaging, and content development for key products within the portfolio

Oversees global New Product Introduction (NPI) & lifecycle marketing program elements as assigned, including cross-functional alignment on roadmaps and distribution to key work partners in the business through the PMO; Informs and leverages the Zebra product lifecycle marketing (PLMk) process for introducing new products to market, including those sold both direct and indirect

Manages the marketing aspects of end-of-life (EOL) and end-of-service (EOS) processes together with the business unit and regional / channel marketing teams in order to protect the customer and partner experience with the brand

Partners with other leaders and staff within the Portfolio Marketing team to ensure that the Zebra portfolio is effectively represented within our audience-based content and campaigns, and champions portfolio-specific campaigns which are tied to our growth priorities for the business

Allocates and measures return on investment for a significant marketing budget and a staff of marketing professionals, serving as both a direct manager and a mentor

Partners closely with the Global Enablement Center organization to ensure that Zebra sales associates and qualified channel partners are empowered with the value propositions, sales tools, and customer references required to successfully close new business

Champions cross-sell and attach marketing through web merchandising with our Digital Marketing team and acts as SME for the Product Information Management (PIM) solution on behalf of our channel partner ecosystem

Performs other duties as assigned

Able to work hybrid (3 days in office / 2 remote) in Lincolnshire, IL or Holtsville, NY

Qualifications :

Minimum Qualifications

Bachelor's degree in Marketing, Business Administration, Engineering or similar discipline

15+ years of experience in technical sales or marketing field including product management, launch, and lifecycle strategies. 7+ years directly managing a team

Able to work hybrid (3 days in office, 2 remote) from Lincolnshire, IL or Holtsville, NY

Able to travel 25% mostly in US, some international

Preferred Skills and Competencies

Experience and results in B2B technology marketing and past global responsibilities and familiarity with indirect sales and fulfillment channels

Skilled leader, with demonstrated capability in building a team and elevating its performance over a cycle including a track record of attracting and developing top talent

Knowledge of PLM (product lifecycle management) and best practices for introducing new products to market, within B2B

Strong business acumen - proven understanding of product development, channel / sales processes, systems & tools including strategic budgetary management

Deep experience in seller enablement content and program development for direct and indirect (channel) sales teams is essential

Skilled at messaging strategy, competitive positioning, and a demonstrated talent for simplifying the complex to "cut through the clutter"

Familiarity with modern account-based marketing approaches and the requisite skillset required to develop thought leadership and demand generation programs

Experience working across a global go-to-market operation and interfacing with key P&L leaders responsible for R&D and product management is paramount

Accountability for key content development, particularly high value CTA assets for awareness, demand generation, and seller enablement marketing programs

Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive - including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary : USD 174400.00 - USD 261600.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.

Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.