Creative Strategy Lead

Job Description

Job Description

Location : Remote or Waltham, MA (hybrid)

NEXT's mission is to help entrepreneurs thrive. We're doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience.

Simply put, wherever you find small businesses, you'll find NEXT.

Since 2016, we've helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We're backed by industry leaders in insurance and tech, and we still have room to grow — that's where you come in.

We're looking for a creative leader who has passion for digital advertising trends, social media and content, and advanced skills in managing vendors and analyzing performance to deliver industry-leading marketing assets.

The Creative Strategy Lead is responsible for creating and executing NEXT's strategy for best-in-class performance creatives that convert prospects into customers. This full-stack creative role spans strategy and hands-on execution with our network of creatives and agency partners. You'll work across Meta, YouTube, TikTok, Google Display Network and connected TV in, partnering closely with our media buyers to continuously create, produce, test, and iterate digital ad creative. This role requires an eagerness to experiment with emerging tools and trends to drive growth & reports to NEXT's Head of Content & Community.

Key Focus Areas :

• Leverage learnings from past digital campaigns to optimize creative approaches and iterate rapidly.
• Analyze competitor ad strategies and identify gaps and opportunities in the current landscape.
• Integrate the latest content marketing trends, such as AI video creation, short-form content virality and platform-specific storytelling techniques into the ad creative roadmap.
• Advocate for performance-informed creativity, ensuring every concept is rooted in achieving business outcomes.
• Partner with media and analytics teams to translate campaign data into actionable creative insights.
• Experiment with new ad formats, technologies and production styles to keep creative fresh and effective.
• Contribute to the evolution of NEXT's creative tone and visual language in the context of paid media.

What You'll Do :

What We Need :

Note on Fraudulent Recruiting

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Next Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.

Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @nextinsurance.com. Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview / offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website (https : / / consumer.ftc.gov / articles / job -scams), or you can contact your local law enforcement agency.

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position in the location(s) listed. Within the range, individual pay is determined by additional factors, including, without limitation, job-related skills, experience, and relevant education or training. NEXT employees are eligible for our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision / dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.

US annual base salary range for this full-time position :

$131,000—$178,000 USD

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including, without limitation, job-related skills, experience, and relevant education or training. NEXT employees are eligible for our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision / dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.

US annual base salary range for this full-time position :

$117,000—$158,000 USD

Don't meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.