Aep Span Inc is hiring: Marketing Manager in SacramentoMediabistro • Sacramento, CA, United States

No longer accepting applications

Aep Span Inc is hiring : Marketing Manager in Sacramento

Mediabistro • Sacramento, CA, United States

1 day ago

Job type

Full-time

Job description

Company Description

Coated Products North America (CPNA) is part of the BlueScope group of companies located in 12 countries and employs over 14,000 employees. As a leading international supplier of steel products and solutions, principally focused on the global building and construction industry, we believe that our people are our strength. Having a diverse and inclusive workplace enables us to improve our capability and ensure continued, sustainable success.

Marketing Manager

Sacramento, CAWelcome to NS BlueScope Coated Products North America (CPNA), a joint venture between BlueScope and Nippon Steel. Our team of 600 people is our strength, and we want our people to be safe, successful and well. We love what we do. We’re committed to being leaders in creating and inspiring metal into a wide range of finished products including metal roofing, siding and decking – building beauty and strength in our communities. Our brands include Steelscape, ASC Building Products, ASC Steel Deck and AEP Span. Working in close-knit teams, our culture feels like a local business while benefiting from the scale of the group and global organization. Joining the CPNA team means you’ll play your part in our ongoing success as we consistently deliver for our customers and strengthen our communities, now and into the future.

Purpose

The Marketing Manager leads the development and implementation of strategies, plans, and programs that drive brand awareness, demand generation, and lead conversion. The Marketing Manager supports business plans & company strategies through direct partnering with customers, sales, and operational teams. The Marketing Manager collaborates with the VP of Marketing, Strategy, & Innovation in formulating long-term marketing strategies that align with organizational vision and target channels, customers, and areas of opportunity. The Marketing Manager works to develop innovative omnichannel strategies that drive demand throughout the end-to-end customer journey. The Marketing Manager builds, mentors, and leads a small, high-performing team and fosters a culture of collaboration, proactivity, and impact.

Primary Duties & Responsibilities

Develop and oversee the implementation of marketing strategies that promote brand recognition, preference, and lead generation among key and emerging channels

Research, evaluate, deploy, and monitor marketing tactics that align with strategic plans, and assess these tactics for effectiveness (including reporting on spend and ROI)

Lead team workload planning, ideation, development and resource management, including synthesizing and balancing organizational stakeholder requests for marketing support

Continues to enhance marketing professionalism through strategic brand management, the evaluation of marketing tools and technologies, and through team mentorship and guidance

Plan, execute and oversee marketing launches for new product & service additions

Collaborating with North American and global project teams in support of global product and brand initiatives and outreach strategies

Tools Required

Annual market assessment

Corporate / company / global product strategy

Marketing metrics – CRM output, Google Analytics, SEO tools

Annual Business Unit strategies

Quarterly and Monthly Plan and Actuals data on key target measures

Microsoft Office products and multiple marketing technology solutions

Workday

Education, Experience & Qualifications

Minimum

Bachelor’s degree (or higher) in business, marketing or related field or equivalent experience.

5+ years of relevant experience in Marketing through complex channels to market

3+ years owning and leading strategic marketing initiatives

Ability to develop and articulate marketing strategies and associated planning documents

Ability to capture market and audience insights, and to translate into effective marketing strategies and programs

Experience seeking, testing and evaluating new marketing tactics to reach target audiences

Demonstrated experience leading teams and / or team related projects including resource allocation

Knowledge and / or experience in B2B2C marketing

Understanding of digital marketing (paid & owned) programs, marketing technologies (CRM, CMS, Adtech etc), techniques and tools Including performance evaluation metrics

Preferred

7+ years of relevant experience in Marketing in the building material or construction industry.

5+ years of experience in a marketing manager or director role with a similar B2B2C channel marketing approach

3+ years experience guiding and managing a team in alignment with business priorities

Skills & Competencies

Demonstrated experience across the BlueScope Marketing Competencies (Strategy, Customer Experience Focus, Integrated Insights, Marketing Acumen, Marketing Planning, Digital Integration, Product Management, Marketing Communications, Measuring & Monitoring, Channel Management, Brand Management)

Analytical and innovative problem-solving skills

Budgeting and ROI thinking

Coaching and developing others

Drive for results

Effectively leading and developing engaged teams

Embracing & implementing change

Commitment to safety and employee wellbeing

Interpersonal and communication skills, including business presentations

Knowledge of current and future trends in marketing strategy and digital technology

Awareness and proficiency with common marketing technologies including CRM, CMS. marketing automation and common marketing analytics and reporting methods

Proficiency with Microsoft Office software

Project management

Follow BlueScope safety framework

Strategic thinking and overall business acumen

Salary Range : This position's estimated annual base salary is $138,758.00 - $208,136.00. Actual base salary will be dependent on an individual’s skills, qualifications, and experience. This role is eligible for 401k Savings plan, Healthcare (medical, dental and vision), and other generous rewards.

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long-term disability, paid time off, and retirement.

EEO Employer / M / F / Disabled / Protected Veteran

BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.

### Get in TouchIntroduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.

#J-18808-Ljbffr

Create a job alert for this search

Inc Hiring Marketing • Sacramento, CA, United States

Related jobs