Key Account Manager - Feedlot

Key Account Manager - Feedlot

The primary responsibility of the Key Account Manager (KAM) Feedlot, Southern is to ensure achievement of the annual Net Sales Target for the Ruminant Business Unit's (RUBU) Feedlot Business Segment by implementing a commercial KAM strategy across the Region.

Of critical importance to the successful execution of this role is the ability and willingness to spend significant time In-Field with Feedlot operators, a variety of personnel at numerous Feedlots, Veterinary Consultants, and traditional OTC (over-the-counter) Distribution Partners. The ability to establish and maintain commercial relationships with each of these stakeholders is essential to drive acceptance of our offering in the Feedlot sector in order to achieve budgeted sales results. Of equal importance is the ability to develop new business by identifying key targets, establish new relationships, develop strategic plans and the In-Field implementation of such to achieve sales growth and increased market share.

The Ruminant BU (business unit) operates within the Australian Production Animal Health industry, which is both highly regulated and very competitive.

Responsibilities include, however not limited to :

Strategy and Planning

• Conduct quarterly business reviews with key customers, plan upcoming programmes and forecast product usage.
• Identify new business opportunities across biopharma, technology and other portfolio areas as required.
• Review and adjust the annual net sales forecast for the business segment each month.
• Work with the Ruminant Business Unit (RUBU) marketing team to develop and implement promotional strategies for key programmes and brands.
• Partner with the Technical Services and After Sales teams to deliver targeted technical strategies that build awareness of productivity benefits from incorporating our company's programmes and brands into production systems, with the goal of maximising sales across the business unit's product range.
• Monitor and report on market trends, competitor activity, customer developments and other relevant insights.
• Identify, establish and maintain strategic relationships with key industry influencers and key opinion leaders (KOLs).

Organisation Management

Relationship Management

What You Must Have

What You Can Expect

Required Skills : Beef Cattle Management, Business Management, Customer Loyalty, Customer Relationship Management (CRM), Identifying Sales Opportunities, Industry Knowledge, Interpersonal Relationships, Lead Generation, Market Analysis, National Accounts Management, Partner Relationship Management (PRM), Product Knowledge, Sales Budgets, Sales Forecasting, Sales Goal Achievement, Sales Presentations, Sales Reporting, Sales Strategy Development, Sales Training, Stakeholder Relationship Management, Technical Product Sales, Veterinary Consulting, Veterinary Medicine

Preferred Skills :