Email Marketing Specialist

Email Marketing Specialist

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

The Email Marketing Specialist will drive meaningful engagement and growth within Later's creator ecosystem through targeted email campaigns and strategic creator outreach. This role is pivotal in recruiting high-quality creators, promoting brand partnership opportunities, and curating compelling newsletter content that strengthens our creator community. Your work will directly expand Later's creator network, improve creator engagement, and accelerate growth for our creator-focused products. This role reports to the Email Marketing Manager.

What You'll Be Doing

Strategy

• Collaborate with marketing, sales, and creator success teams to align email campaigns and creator outreach with overall business objectives.
• Define and refine email strategies to maximize engagement, conversion, and creator acquisition.
• Analyze performance metrics to optimize campaign strategy and inform future initiatives.

Technical/Execution

• Oversee the creation, scheduling, and distribution of newsletters featuring thought leadership, educational content, and partner brand promotions.
• Execute systematic email outreach campaigns to recruit new creators across Instagram, TikTok, Facebook, YouTube, and other platforms.
• Source high-quality creators using databases, manual research, and AI-assisted tools, ensuring alignment with Later's quality standards.
• Craft engaging email content, including subject lines and messaging, tailored to different creator niches and tested for performance.
• Track, analyze, and report on email and outreach campaign performance, iterating to continuously improve results.

Team/Collaboration

• Work cross-functionally with marketing, content, creator success, and sales teams to ensure coordinated campaigns and outreach initiatives.
• Provide actionable feedback in weekly team syncs on campaign results, creator performance, and strategic next steps.
• Serve as a connector across teams, sharing insights and contributing to the continuous improvement of email and outreach practices.

Leadership

• Act as a proactive leader within the marketing team, owning performance analysis, project prioritization, and next-step planning.
• Demonstrate Later's core values daily through transparency, accountability, and collaborative problem-solving.
• Take initiative to influence positive outcomes for the creator line of business.

Research/Best Practices

• Stay current on trends in email marketing, automation, and influencer sourcing.
• Monitor competitor strategies and emerging best practices to identify opportunities for improvement.
• Recommend innovations and optimizations to enhance the performance of all email campaigns and outreach efforts.

What Success Looks Like

• Increased creator acquisition through targeted outreach campaigns.
• Higher engagement rates on newsletters and email campaigns (open rates, click-through rates, conversions).
• Streamlined content workflows and efficient collaboration with cross-functional teams.
• Measurable impact on growth metrics for Later's creator business line.
• Continuous improvement in email strategy and creator recruitment processes informed by data-driven insights.

What You Bring

• Experience: 3+ years in email marketing with demonstrated success managing campaigns and automations.
• Technical skills: Proficiency in HubSpot and email marketing tools; experience with outreach tools like Reply.io or Outreach.
• Results-oriented: Track record of improving email performance metrics (open rates, click-through rates, conversions).
• Analytical mindset: Strong ability to evaluate campaign performance and optimize strategy.
• Nice to have: Experience in creator recruitment or influencer marketing, familiarity with influencer platforms, and knowledge of the creator economy.

How You Work

• Driven by Impact: You deliver results that matterprioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fastchallenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positiveremoving roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our Approach to Compensation

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$85,000 - $95,000 USD

#LI-Hybrid

Where We Work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, Inclusion, and Accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.