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Senior Manager, Media
role at
The Home Depot .
Position Purpose
The Sr. Manager, Media manages a team of associates responsible for ideating, directing, executing and optimizing media investments for The Home Depot. This responsibility includes not only executing the previously agreed upon plans, but also requires a high level of critical thinking skills in order to leverage unexpected opportunities as these arise, and the ability to communicate and justify any changes to key stakeholders and business / initiative leaders across the enterprise. The ability to evaluate and synthesize data is also a prerequisite for success given the complexity of the multiple data sources used in the decision‑making processes.
Key Responsibilities
10% Collaboration – Partner with measurement teams to develop reporting tools and monitor ongoing performance of The Home Depot's activities against top industry benchmarks to inform strategies; leverage competitive insights on an ongoing basis to evolve strategies.
30% Drives Results – Select, develop, motivate and / or influence a team of associates, agency partners and other internal and external stakeholders; support selection and management of external vendors as needed to support appropriate omni‑channel strategies.
50% Strategy – Develop strategic planning initiatives and ensure business initiative omni‑channel plans are aligned and executed. Accountable for strategy and content development by the strategy and experience teams; develop feedback loop with executive leadership and stakeholder teams to educate and inform of any changes / course corrections to these strategies based on opportunities that arise; act as key stakeholder and subject‑matter expert supporting cross‑functional initiatives.
10% Test & Learn – Steward and democratize test‑and‑learn initiatives that will help support frictionless customer experiences, drive our business and create competitive advantage.
Direct Manager / Direct Reports
This Position typically reports to Director, Media or Senior Director, Media.
This Position has various Direct Reports.
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light items.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications
Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences.
Seven to 10 years of experience actively managing and implementing large omni‑channel campaigns, budgets and teams at an agency and / or large retailer.
Previous experience with retail websites highly preferred.
Previous experience working with large established platforms and partners (e.g., Google / YouTube, Facebook, Adobe, Salesforce, CRM, premium publishers, major linear and audio partners), experience working with other platforms and partners (e.g., Pinterest, Twitter, Snapchat and Nextdoor) a major plus.
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and / or GED.
Preferred Education
No additional education.
Minimum Years Of Work Experience
Preferred Years Of Work Experience
No additional years of experience.
Minimum Leadership Experience
None.
Preferred Leadership Experience
None.
Certifications
None.
Competencies
Action Oriented
Business Insights
Decision Quality
Collaborates
Optimizes Work Processes
Balances Stakeholders
Builds Networks
Communicates Effectively
Drives Results
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Senior Manager, Media • Atlanta, GA, United States