Marketing Coordinator

Marketing Coordinator

Stanton, MI

Summary :

This position is responsible for supporting the development and execution of marketing strategies to promote products, services, and brand awareness. This role involves coordinating marketing campaigns, managing digital and traditional marketing channels, and collaborating with cross-functional teams to drive customer engagement and growth. Responsible for analyzing market trends, tracking performance metrics, and assisting with content creation and event planning to ensure alignment with business objectives.

Duties and Responsibilities :

Essential duties and responsibilities include, but are not limited to those listed below :

• Manage acquisition marketing strategy execution to acquire new customers and meet the company's overall subscriber objectives.
• Management and execution of corporate direct mail, leads program, local overlays, and product incentives.
• Coordinate and participate in campaign events, including after hours and weekends.
• Provide day-to-day coordination with third-party advertising agencies, print vendors, and database marketing partners.
• Analyze and report on results\ objectives and is consistent with brand and voice.
• Identify new opportunities for customer growth through alternate channels and leads management.
• Manage the budget within corporate guidelines, monitor actual expenses for acquisition tactics and re-forecast, as necessary.
• Potential opportunity for management of contractors or full-time employees to direct their activities and productivity and delegate duties accordingly.
• Other duties as assigned.

Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education / Experience :

High school diploma or equivalent required. Bachelor's Degree preferred.

Experience / Skills Needed :

Computer Skills :

Physical Demands / Working Conditions :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits :

Point Broadband is an equal opportunity employer. For further information, please visit :

EEO is the Law Poster | U.S. Equal Employment Opportunity Commission