Digital Advertising Strategist

The Mobilization Department seeks a Digital Advertising Strategist to join the record-breaking DNC advertising program. You’ll work within the fast-paced, highly collaborative Grassroots Fundraising Team to produce, build, and optimize ad campaigns on platforms like Meta, Google Search, and more in order to mobilize grassroots supporters to donate to help elect Democrats nationwide.

Responsibilities

• Develop ad campaigns from start to finish: Conceptualize new ad ideas or iterate on proven concepts, write engaging ad copy, build landing pages, and collaborate with the design and video teams to produce compelling graphics and videos that inspire donors to take action.
• Become an expert on ad buying across multiple digital platforms: meticulously traffic and Q&A ads, analyze data in real-time, and make daily changes to ensure strong performance.
• Use large swaths of performance data from the Analytics team to identify and share fundraising insights and iterate on successful ad.
• Write direct‑to‑camera scripts for a wide range of principal voices and audiences.
• Move campaigns through complex approval processes.
• Other duties as assigned to support the department and the DNC’s mission.

Qualifications

• Either have hands‑on experience buying ads on Meta Ads Manager and Google Ads Manager, or experience quickly learning a complicated digital platform and delivering results.
• Have a knack for conceptualizing or designing eye‑catching and well‑composed graphics that move people to action.
• Very comfortable using Excel/Google Sheets to organize and analyze data to drive future strategy.
• Detail, deadline, and process‑oriented – you catch typos, grammatical errors, broken links, and extra zeros, and are capable of maintaining ambitious timelines and organized systems.
• Ability to write persuasively, authentically, and concisely, and to tailor your writing to different messengers, audiences, and goals.
• Communicate clearly and promptly when you have questions or face obstacles at work.
• Remain open to feedback and learning, adaptable amidst ambiguity, positive, accountable, and believe no task is too big or small.
• Natural collaborator who is excited and comfortable partnering within and across teams to execute complicated projects.
• Must be in or be willing to relocate to D.C. and work in‑person most days of the week.
• Willing to work late evenings, weekends, and on a rapid response basis to capitalize on significant moments.

Preference

• Familiarity with digital advertising and fundraising
• Experience on a campaign, or at a political/advocacy organization or non‑profit

Salary

The starting salary for the Digital Advertising Strategist position $54,100, on an annualized basis, commensurate with experience and qualifications. This is a full‑time, non‑exempt position, which means you will be eligible for overtime pay for hours worked in excess of 40 in a given workweek. This position is in the bargaining unit represented by SEIU Local‑500.

EEO Statement

The Democratic National Committee (DNC), is committed to diversity among its staff, and recognizes that its continued success requires the highest commitment to obtaining and retaining a diverse staff that provides the best quality services to supporters and constituents. The DNC is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or physical disability, or any other legally protected basis. The DNC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.

Benefits

• Generous paid time off, including federal holidays and open leave
• Health and dental insurance for employee and dependents; 90% paid by the DNC, 10% paid by employee
• Supplementary vision plans available to employees for purchase
• Up to a 5% employer match DNC 401(k) plan
• Pre‑tax flexible spending account benefits available to employees and dependents

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