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Consumer Insights Marketing Manager - Personal Care Products

Consumer Insights Marketing Manager - Personal Care Products

Givaudan FragrancesEast Hanover, New Jersey, United States
6 days ago
Job type
  • Full-time
Job description

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with our customers, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There's much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. In the USA, we develop, market and produce a wide array of solutions from our 25 most innovative sites, based across the country. Stretch your skills, create and get inspiration from passionate colleagues. Every day, your energy, your thirst for knowledge, and your creativity will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

In our Fragrance and Beauty division, we bring together creativity and science for consumer products that are all connected through a powerful web of technical capabilities. As consumer needs are constantly evolving, our imagination comes together to bring fresh new fragrant ideas for every market. We are endlessly fascinated by the relationship people have with scent, and we are constantly carrying out in-depth research that enables us to identify new trends and present exciting opportunities to our customers.

Reporting to a Category Director, and being onsite in our East Hanover New Jersey Creative Center, you will communicate market research projects and build consumer understanding. As a CMI Manager in our Personal Care Products division, you will provide competitive-edge market analysis to support development and sales objectives. You will be a category expert and can share your knowledge with our clients.

  • Lead Research - Lead market research for regional or cross regional projects by applying the appropriate qualitative and quantitative research methodologies to meet the project objectives. Support sales and development teams as the market research expert in direct contact with clients; discuss and review CMI strategies, methodologies, and results.
  • Business Partner - Be a CMI (Consumer Marketing Insights) Business Partner for internal colleagues, working closely on Personal Care projects throughout the fragrance development cycle, providing in-depth interpretation of results to guide fragrance development, and helping to build rationale to support our submissions. Work with category teams to identify gaps in knowledge and to develop and test hypotheses relating to insights into consumer behavior, to provide new ideas to feed the development process.
  • Project Management - Full management of Personal Care CMI projects including study design, cost management and negotiations with agencies, quality checks, hands-on data analysis (including statistical testing), insight development, and results presentations. Ensure CMI data is stored centrally and accessible for future reference. Participation in the digital agenda.

You?

  • University Degree (Marketing, Data Analysis, Statistic, Science) Advanced Degree Helpful
  • 5+ years of experience in market research
  • Proficiency in using common PC applications (MS Excel essential), including data analysis software, and in programming study designs within survey platforms
  • Understanding of statistics - in-depth understanding of inferential and multivariate statistics and experimental design.
  • Demonstrates competent knowledge and use of qualitative and quantitative methodologies (protocols, designs, questionnaires etc.)
  • Expertise in analyzing large datasets and drawing strategic conclusions and implications
  • Familiar with data reduction, consumer segmentation, and driver analysis techniques to interrogate data from different perspectives, to develop hypotheses for fragrance development and arguments to support submissions
  • Benefits include Medical, Dental, Vision, Tuition Reimbursement, and a high matching 401k

    Job Title and Base Salary commensurate with education and experience. $100k-$130k per year.

    #LI-Onsite

    #ZR

    At Givaudan, you contribute to delightful taste and scent experiences that touch people's lives.

    You work within an inspiring teamwork culture - where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.

    Every essence of you enriches our world.

    Diversity drives innovation and creates closer connections with our employees, customers and partners.

    Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.

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    Marketing Manager Consumer • East Hanover, New Jersey, United States

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