Product Engagement Specialist

Job Description

Job Description

We’re looking for a Product Engagement Specialist to help us better understand and engage our users through data-driven, in-app experiences. You’ll be the go-to expert for how we use Pendo, ensuring our communications, onboarding flows, and insights are consistent, effective, and creative.

This is a hands-on, collaborative role that blends governance, design thinking, and analytics to help our teams build products that truly connect with our customers.

The Outcomes You’ll Deliver

Increased user activation and product adoption through thoughtful onboarding and in-app experiences.

Consistent, reliable Pendo governance - ensuring high-quality data, clear standards, and sustainable systems for scale.

Measurable improvements in feature engagement, retention, and satisfaction across PlayOn products.

Clear visibility into how customers interact with our platform, empowering teams with actionable insights.

A culture of experimentation and learning, where in-app messaging, segmentation, and feedback loops continuously evolve

In This Role You Can Expect To

• Own and manage PlayOn’s Pendo environment, including guides, in-app messaging, surveys, and analytics.
• Establish and maintain governance for tagging, naming conventions, segmentation, and reporting to keep data clean and consistent.
• Collaborate cross-functionally with product, design, CS, CX, and marketing to plan and execute onboarding flows, feature announcements, and campaigns.
• Develop and maintain a catalog of in-app experiences and a content calendar for guide launches and messaging.
• Monitor performance and optimize through A / B testing, analytics reviews, and user feedback.
• Create enablement materials and templates to help other teams build effective in-app communications within governance standards.
• Analyze and present insights from Pendo data to surface opportunities for improved engagement and retention.
• Champion creativity and consistency, ensuring that every in-app touchpoint reflects our brand and enhances the customer journey.

To Thrive in This Role, You Have

How You Play

Company Overview

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters : supporting the students, staff, and fans who bring their programs to life.

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.

When being there means everything, we make sure you never miss a moment.

Why you’ll love working at PlayOn

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.

The Benefits We Offer

Multiple medical insurance plans to choose from

Dental, vision life and disability insurance

Employee Emergency Fund

Company equity (stock options)

Open PTO policy

401K plan with company match

Hybrid / flexible work environment

Note : Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.