Sales Director, Global Youth Experiences
Woodward is the global leader in action sports experiences. With a level of passion for the action sports lifestyle that is unmatched, we are dedicated to cultivating an environment where everyone can dream big and find their own path of progression. Our goal is to empower all people to find inspiration in learning new things and gaining diverse perspectives.
For over 50 years, Woodward has been the world's premier destination for action sports training and lifestyle camps. With facilities across the U.S. (Woodward PA, Woodward Park City, Woodward Tahoe), we train youth in skateboarding, BMX, scooter, snowboarding, skiing, mountain biking, parkour, and more, inspiring Olympians and world champions while building community and confidence in thousands of kids worldwide.
As Woodward expands its international footprint, we are seeking a Sales Director, Global Youth Experiences, to lead our outbound sales and agency partnerships across key markets.
The Sales Director, Global Youth Experiences will build and execute Woodward's national and international sales strategy, sales channels, and respective pipelines, with a primary focus on youth travel agencies, concierge operators, camp parents and staff, and sports influencers in priority markets.
This leader will own agency partnership acquisition, relationship management, and sales conversion, ensuring Woodward becomes the go-to camp experience for families worldwide. This leader will also develop and oversee outbound sales initiatives in domestic markets including affiliates, ambassadors, groups and other direct sales efforts.
This role is physically located at our headquarters in beautiful Park City, UT with the possibility of a hybrid work environment. We offer a robust benefits package including Health, Dental, Vision, Matching 401K and complimentary skiing / riding privileges.
Strategy & Market Development
- Define and execute Woodward's international sales strategy across Beijing, Mexico City, London, and other priority markets.
- Develop market entry playbooks and cultural positioning for partners, agencies, influencers, parents.
- Define and execute Woodward PA's sales strategy for Camp within a Camp and year-round Venue Rentals.
- Oversee national sales efforts including Affiliates, Ambassadors, Groups, and Street Teams.
Partnership Development
Identify, pitch, and close distribution partnerships with youth travel agencies, study-abroad firms, concierge services, and private school networks.Negotiate contracts and set commission structures with regional operators.Build co-marketing plans (events, webinars, retail activations).Sales & Revenue Growth
Deliver annual international camper enrollment targets.Deliver annual national camper enrollment targets through domestic sales initiatives.Own the global agency / partner sales funnel from lead generation through signed contracts.Track and optimize conversion metrics (inquiries ? bookings ? arrivals).Team Leadership
Build and mentor a small sales team or network of in-market reps.Coordinate closely with Camp Marketing, Operations and Programming teams.Market Intelligence
Monitor competitor activity, agency dynamics, and family travel trends in each market.Advise on program localization (food, amenities, communication, cultural touchpoints).Travel & Representation
Attend national and international trade shows, education fairs, and sports festivals.Host agency webinars, school presentations, and parent-facing events globally.Willingness to travel internationally 15-25% of the year.Qualifications
5+ years in international sales, youth travel, sports, or education programs.Proven track record of building agency / distribution partnerships and hitting sales targets.Strong network in study abroad, summer camps, youth travel, or sports training sectors preferred.Cross-cultural communication skills; experience working with China, Latin America, UK / Europe, or Asia a strong plus.Fluency in English; additional languages (Spanish, Mandarin, French,) highly valued.Personal Attributes
Passion for youth development and action sports culture.Entrepreneurial and resourceful comfortable building from the ground up.Relationship-driven : skilled at trust-building with agencies, schools, and families.Data-informed and results-oriented.Comfortable presenting to both C-suite agency leaders and parents / teen audiences.Success in Year 1
Signed 35 new agency partners in priority markets (Beijing, Mexico City, London).Delivered first 100150 international campers via agency partnerships.Delivered additional 600700 campers through domestic sales initiatives.Established repeatable sales pipeline with predictable conversion metrics.Built strong influencer / partner collaborations in at least 2 new international markets.You make us Woodward. We are a welcoming community that celebrates individual stories, backgrounds, experiences, and identities where we all have "different" in common. We believe in the strength of representing all voices and having space for everyone. We believe in pushing boundaries and bringing our authentic selves to work while embracing uniqueness, creativity, and different points of view. Even if you don't think you meet all the qualifications listed for a job, we'd love to hear from you.