Senior Living Marketing Specialist

Corporate Leasing And Marketing Specialist

The Corporate Leasing And Marketing Specialist will play a key role in driving leasing success and marketing initiatives across our portfolio including affordable and mid-market senior housing. Focusing on properties facing occupancy challenges, new developments, and recent acquisitions. With a blend of hands-on leasing strategies and data-driven marketing initiatives, the role will work closely with property teams to boost occupancy, streamline lead generation, and position properties competitively. This role involves some traveling to provide on-site support, overseeing lease-up strategies, and implementing innovative marketing campaigns that drive results.

Essential Functions :

• Develop targeted leasing plans to address occupancy challenges in underperforming properties.
• Customize strategies based on specific property needs, local market dynamics, and demographic trends.
• Identify and address barriers to lease-up success, such as promotional offers, or enhancing property visibility.
• Lead lease-up efforts for new developments and recently acquired properties, implementing accelerated leasing strategies that maximize pre-leasing and initial occupancy rates.
• Partner with property managers to establish a leasing cadence, provide on-site training, and monitor progress to meet rapid lease-up goals.
• Analyze lead conversion rates across various properties and implement strategies to improve prospect-to-lease ratios.
• Utilize CRM tools to track leads from inquiry to signed lease, providing data-backed insights to optimize follow-up processes and minimize gaps in the sales pipeline.
• Collaborate with the marketing team to create property-specific marketing materials and digital campaigns.
• Use digital platforms, and event-based marketing to reach and attract prospective renters.
• Deploy marketing campaigns with a focus on competitive positioning and brand differentiation in challenging markets.
• Conduct training sessions and coaching for property teams, particularly in areas with lagging occupancy.
• Develop scripts, leasing techniques, and follow-up strategies to enhance closing rates and boost morale.
• Provide best practices for addressing prospect objections and adapting leasing approaches in diverse markets.
• Conduct market research to stay informed of trends, competitive landscape, and emerging marketing tools.
• Provide actionable insights to enhance leasing strategies and support property teams by conducting ongoing leasing calls.
• Serve as a resource to property managers and operation teams, providing training on leasing techniques, CRM use, and marketing campaigns.
• Collaborate with property teams to elevate sales skills and ensure best practices in lead management.
• Collaborate with property managers to implement retention-focused leasing strategies, addressing turnover rates by proactively engaging residents nearing renewal periods.
• Promote resident appreciation initiatives that increase satisfaction and encourage lease renewals, especially at properties with higher turnover.
• Represent the company at industry events, trade shows, and networking opportunities to enhance brand presence and attract potential residents and or partners.

Expectations :

Demonstrates and maintains a positive, professional manner. Manages time efficiently, provides leadership as a role model, promotes a team approach, and participates in policy creation and problem-solving methods.