Vice President, Growth Marketing

We're in search of an ambitious and innovative Vice President of Growth Marketing to help our marketing team reach new levels of success. Reporting to the CMO, the Vice President of Growth Marketing is a strategic leadership role responsible for driving customer acquisition, engagement, and retention through innovative marketing initiatives. You will lead the strategy for performance and lifecycle marketing, developing and executing data-driven growth plans. The ideal candidate will have a proven track record in performance marketing, digital strategy, and leveraging customer insights to drive measurable business growth. You will work alongside the Vice President of Brand Marketing and cross-functionally with teams including sales, business development, strategic intelligence, operations, and business leads to ensure growth marketing alignment with company goals and objectives. This is a pivotal role in the organization, and a unique opportunity to shape the future roadmap of growth marketing here at Metro and make it your own. Ready to lead the charge?

Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.

What You’ll Do :

• Growth Strategy Development : Design and implement holistic and comprehensive growth marketing strategies from the ground-up that align with Metro’s business objectives, focusing on customer acquisition, retention, and lifetime value.
• Customer Acquisition & Retention : Lead multi-channel marketing campaigns (digital, social, email, direct mail, etc.) to attract, convert, and retain customers. Optimize customer journeys and identify opportunities to reduce friction and improve conversion rates.
• Provide Visionary Leadership : Shape and innovate Metro’s long-term growth strategy by identifying emerging trends and transforming them into actionable initiatives .
• Data-Driven Decision Making : Utilize advanced analytics and market research to identify customer behaviors, market opportunities, and areas for growth. Establish key performance indicators (KPIs) and continuously track performance against goals.
• Digital & Performance Marketing : Drive paid media strategies, including SEM, paid social, programmatic, and affiliate marketing. Monitor and analyze campaign performance using key metrics and analytics tools, providing regular reports and insights to stakeholders. Increase ROI through rigorous testing, optimization, and innovation.
• Establish Learning Agendas : Leverage data and analytics to create a learning framework that informs campaign effectiveness, identifies key trends, and prioritizes impactful marketing opportunities across the user lifecycle.
• Customer Insights & Personalization : Leverage first-party data and external market intelligence to develop targeted, personalized marketing programs that enhance customer experience and increase engagement.
• Champion Technology Advancements : Drive the integration of AI and machine learning into growth marketing strategies to deliver tailored messaging and experiences at scale, optimizing the relevance of every touchpoint .
• Creative Development : Oversee all aspects of creative development to support growth marketing initiatives. Provide analysis, insights, and recommendations on continuous test and learn opportunities.
• Brand Management : Collaborate with the brand marketing team to ensure all growth marketing initiatives enhance the company’s brand image and positioning in the market.
• Cross-Functional Collaboration : Partner with business leads, strategic intelligence, data science, and customer experience teams to drive integrated marketing strategies. Collaborate closely with internal and external stakeholders to execute campaigns.
• Leadership & Team Development : Build, mentor, and lead a high-performing growth marketing team. Foster a culture of innovation, collaboration, and continuous improvement.
• Budget Management : Manage the growth marketing budget effectively, ensuring optimal allocation of resources and delivering on financial targets.

Skills You Should Have :

Our Hybrid Work Agreement :

What We Offer :

Health, Dental, and Vision coverage for employees working minimum of 20 hours / week; Metro provides assistance toward premiums and copays

Established in 1926, Metro has grown to be the largest state-chartered Credit Union in Massachusetts with 19 branches, 220,000 Members and $3.4B in assets. Our focus has always been helping local people, businesses and non-profit organizations reach their goals. Our perspective is unique because it is local and hyper-focused on the specific needs of our local communities. We are a high performing, financially sound, not-for-profit, financial cooperative, owned by and operated for our Members. Our commitment is to provide quality banking solutions that support the economic vitality of the individuals and businesses within the markets we serve. This commitment strengthens local communities, creating a positive impact on people's lives.

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