Brand Manager - Spirits

Job Description

Job Description

Position Summary :

Brand Manager - Spirits

Job Summary :

Oversee dedicated category’s brand marketing, working hand and hand with our supplier partners to ensure that our route to market and branding decisions lead to increased sales.

Superior Supplier Relations

Regularly work with suppliers

Create internal sales materials to best represent the products

Develop programming to best position our products in the market

Maintain the pricing file

Develop incentive programs

W&S Supplier Visits : Help with facilitating and seeing to the success of supplier market visits.

Work with Sales Directors on supplier visits to determine territory ride along assignments that will generate the most success

Make sure samples are pulled where they need to be & that they get to the rep

Have POS / Sell Sheets / Pricing available

Help generate and activate evening consumer events

Send pre-email with schedule and associated information

Inventory & Pricing Management

Constantly monitor brand inventory with the forecasting team – weekly meeting & daily communication

Solve customer problems to the mutual benefit of both the customer and ERDC

Oversee all specialty items allocation programs

Internal Collaboration

Directly collaborates with Sales Directors to develop effective marketing and sales strategic plans to maximize wine and spirits distribution within an established or growing customer base.

Communicate all incentives, programs and new launches to the sales team through sales meetings and postings on Teams.

Analyze reports daily, weekly and monthly basis to identify potential growth areas, capture market share, identify trends, monitor depletions, and make recommendations to Sales Directors.

Developing Brand Focus : Annually, quarterly, monthly initiatives to build brands in market

Monthly Internal Planning Meetings

Annual Business Planning Meetings with suppliers

Consolidating the information and putting the plan in place for the following year

Maintain Eagle Rock Portfolio Book

AR : Overseeing that assigned suppliers outstanding AR

Portfolio Management

Analyzes current markets identifying strengths, weaknesses, opportunities and threats.

New Product Evaluation

New Supplier On-Boarding

Creative programs

Supplier interaction weekly

Inputting sample requests

Instore Tastings Schedule

In Market Presence

Hit required days in the market per month

Ensure Brand standards consistently marketed

Special Event coordination and execution

Develops creative and effective sell through strategies after new brand placement.

Disclaimer :

• The list of requirements, duties and responsibilities is not exhaustive, but is merely the most accurate list for the current job. Management reserves the right to revise the job description and to require that other tasks be performed when circumstances of the job change (for example, emergencies, changes in personnel, workload, or technical development).
• Eagle Rock Distributing Co. is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status.
• Reasonable accommodations may be made, upon request, to enable individuals with disabilities to perform the essential functions of their position.