Sr. Specialist, Brand Strategy

Sr. Specialist, Brand Strategy

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

The Xfinity Brand Strategy team's mission is to build strategy that positions Xfinity as the brand that connects people to more of what they love through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples' lives among employees, partners and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications. We are seeking a Sr. Specialist, Brand Strategy to be responsible for the management, implementation and governance of Xfinity Brand messaging and strategy across all teams and touchpoints. This role will be key to shape and uphold the Xfinity Brand Framework including positioning, naming, messaging development, and governance. This role will manage translating business objectives, product features, and consumer insights into simple, clear, benefit-led consumer messaging that reinforces the Xfinity brand purpose, principles, and positioning. The ideal candidate will be a creative thinker, a self-starter, an excellent communicator, driven by a genuine curiosity and passion for building brands people care about.

Core Responsibilities :

• Champion the Xfinity brand as the voice of brand and consumer in every room.
• Manage development, evangelism, and governance of Brand messaging for consistent, best-in-class messaging across all touchpoints
• Manage, develop, and synthesize brand messaging research
• Inform and advise on customer journey and point of purchase positioning and messaging to ensure continuity
• Organize and evolve Brand Architecture including product positioning and value propositions, including maintenance of Interactive Messaging Framework
• Manage naming and messaging development for the Xfinity Brand in partnership with competitive intelligence, insights, and brand copywriter
• Support socialization of insights and brand documents across key partners, including Product Strategy, Legal, CR&I, Commercial, and Marketing
• Drive campaign strategy for IMC priorities, including identifying key challenges, insights, audience, objectives and KPIs
• Partner with teams across the business and external partners to ensure we show up on brand in every moment, experience and touchpoint for prospects, customers and employees
• Oversees the development, maintenance, and consistent implementation of the Xfinity brand messaging guidelines across channels.
• Foster brand-led culture through engaging and educating internal teams, strengthening understanding of brand strategy, identity, and voice through monthly updates and quarterly trainings
• Maintain all tools, resources, and communications channels (e.g., Brand Hub, monthly Brand Newsletter, monthly Brand walkthrough meeting) to drive ongoing awareness, engagement, and understanding of the Xfinity brand

What you'll need :

Employees at all levels are expected to :

Disclaimer :

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills :

Brand Messaging; Relationship Building; Collaboration; Prioritization; Detail-Oriented; Brand Strategy; Self-Starter

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees.

Education : Bachelor's Degree

Relevant Work Experience : 5-7 Years

Job Family Group : Marketing