Director, Promotions and Loyalty Strategy

Director Of Loyalty And Promotions Strategy

Merkle is a global, data-driven performance marketing agency delivering personalized customer experiences across platforms and devices. We have over 30 years of experience partnering with Fortune 1000 companies and leading nonprofits to maximize customer value. We have expertise in data, technology, and analytics, which powers our people-based marketing strategies. We have strengths across performance media, customer experience, CRM, loyalty, and enterprise marketing technology that improve measurable results and competitive advantage. We have a team of 9,600+ employees across 50+ offices worldwide, headquartered in Columbia, Maryland. Since 2016, we have been part of dentsu.

As Director of Loyalty and Promotions Strategy, you will report to the Senior Director and lead the design of next-generation loyalty programs that build lasting consumer relationships. You will set strategic direction and define programs for global brands like Coca-Cola, Starbucks, and L'Oral, combining marketing expertise with business analysis. Collaborating with strategy colleagues, you will deliver consulting engagements across a dynamic client portfolio. You will join a creative, fast-growing team that blends consulting insight with marketing flair, helping create impactful work and strengthen our market leadership.

Responsibilities :

• You will lead consulting engagements across discovery, strategy, design, user experience, business case, and road-mapping.
• You will apply your expertise in loyalty, engagement, customer experience, strategy, and CRM to lead client value.
• You will define strategies that create meaningful engagement and lasting emotional connections across the customer lifecycle.
• You will use data and analytics to identify opportunities, build business cases, and define success metrics.
• You will foster collaboration with teams across creative, technology, data insights, and account management.
• You will build client relationships and influence important decision-makers.
• You will maintain subject matter expertise in loyalty trends, best practices, and expertise.

Qualifications :

The annual salary range for this position is $113,000 - $182,850 annually. Placement within the salary range is based on a variety of factors, including relevant experience, and other factors permitted by law.

Benefits available with this position include :

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location : USA - Remote - Maryland

Brand : Merkle

Time Type : Full time

Contract Type : Permanent

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