Performance Marketing Manager

Performance Marketing Manager

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the world's largest meat snack business, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It's a journey we share with you. It's the journey forward of our people, of our communities, of our categorywith a reverence for quality and an irreverence for the status quo.

At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World's #1 Protein Snack Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link's Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link's Protein Snacks portfolio of brands includes, Jack Link's, Lorissa's Kitchen, MATADOR Jerky, BiFi and Peperami.

The Performance Marketing Manager is responsible for hands-on management of paid media and search campaigns that drive direct-to-consumer growth across Jack Link's and its portfolio of brands. This role leads execution across Meta, TikTok, Google / YouTube, SEM, and emerging channels, including TikTok Shop as part of a broader acquisition strategy. Working closely with CRM, retail media, social media, and DTC site teams, this person connects acquisition, retention, and conversion efforts into a cohesive growth engine. Reporting to the Director of DTC and Performance Media, the role is accountable for achieving CAC, ROAS, and LTV goals while building scalable playbooks that can be applied across multiple brands.

The duties and responsibilities of this position shall consist of, but not be limited to, the following :

• Manage and optimize paid media and SEM campaigns directly in Meta, TikTok (including TikTok Shop), Google Ads / YouTube, and other emerging platforms.
• Lead search strategy across both branded and non-branded SEM campaigns, ensuring strong keyword coverage, ad copy optimization, and landing page alignment.
• Own the test-and-learn roadmap, using structured experimentation to evaluate new channels, creative, and audience strategies.
• Monitor CAC, ROAS, and LTV performance, providing weekly reporting and actionable insights.
• Collaborate with CRM / lifecycle teams to align acquisition with retention and email / SMS growth.
• Partner with the DTC website team to feed media learnings into CRO initiatives.
• Work closely with retail media teams (Amazon, Walmart Connect, Instacart) to align campaigns and explore efficiencies.
• Collaborate with vendors and external partners to ensure execution aligns with strategy and performance goals.
• Create and execute performance marketing plans for additional portfolio brands.
• Stay up to date on platform changes, ad formats, algorithm updates, and evolving consumer media behaviors.

The physical demands described here are representative of those that must be met by an Team Member to be successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the Team Member is regularly required to sit, use hands to finger, handle, or feel and talk or hear. The Team Member is occasionally required to stand, walk and reach with hands and arms. The Team Member must occasionally lift and / or more up to 25 pounds. Specific vision abilities required by this job include close vision.

The work environment characteristics described here are representative of those an Team Member encounters while performing the essential functions of this job. The work environment is a plant / office setting with varying degrees of temperatures and noise levels. Exposure to manufacturing equipment movement and wet / slippery floors. However, the vast amount of work is conducted in a climate-controlled office. Travel may be required.

57 years of experience managing paid media and performance marketing campaigns, ideally within consumer packaged goods or ecommerce.

Proven success driving measurable improvements in CAC, ROAS, and LTV through paid social, search, and emerging platforms.

Demonstrated hands-on experience running campaigns in Meta Ads Manager, TikTok Ads (including TikTok Shop), and Google Ads / YouTube.

Experience developing and optimizing SEM campaigns, including keyword strategy, ad copy testing, and bid management.

Experience collaborating across functions including CRM / lifecycle, DTC web, social media, and retail media teams.

Prior experience supporting multiple brands or product lines within a portfolio environment preferred.

Strong analytical mindset with the ability to interpret dashboards, pull data, and translate insights into action.

Deep understanding of paid media strategy, SEM optimization, and performance measurement across digital channels.

Expertise in CAC, LTV, ROAS, attribution models, and full-funnel performance frameworks.

Skilled in budget management, pacing, and reallocation based on efficiency metrics.

Familiarity with retail media ecosystems (Amazon, Walmart Connect, Instacart) and DTC platforms like Shopify and Klaviyo.

Collaborative and entrepreneurial approach with strong communication and problem-solving skills.