Manager - Growth Marketing Analytics

Data Science Manager

The Ascension Data Sciences Institute (ADSI) was created in July 2019 with the mission of supporting Ascension in achieving its Quadruple Aim with uniquely skilled, high-performing associates who develop analyses, models and applications to enable Ascension in providing higher value healthcare and making strategic decisions. ADSI comprises domains addressing 1) Clinical quality and patient safety; 2) Strategic Operations and Financial Analytics; 3) Actuarial and Managed Care Analytics; 4) Registry Abstraction Healthcare Solutions; and 5) Healthcare Data Intelligence. We recognize that the healthcare environment is a complex ecosystem of rapidly evolving clinical and economic practices that affect patient and provider experience and demands increasingly sophisticated and complex measurement. Our objective is for advanced analytics and data science to play a critical and foundational role in the transformation of care delivery, quality, and financial outcomes to enable our organization's competitive advantage.

In this highly visible role, you will manage critical analytics projects to develop data-driven insights that support the Growth Marketing and Digital Experience team. Example subject areas may include : marketing campaign patient attribution and ROI modeling, Mixed Media Modeling, propensity modeling and audience building analyses, and data analyses to support overall campaign strategies.

The Manager will be responsible for :

• Evaluating direct and indirect volume and financial impacts to the health system related to marketing campaigns and strategies
• Developing self-service toolsets, reports, and dashboards to support the marketing team in understanding the patients and populations
• Measurement of the effectiveness of various campaigns and interventions across the patient's journey through the care continuum
• Working with marketing science, activation, and Salesforce engineering teams to align data workflow to meet business needs
• Manages and coordinates data analytic activities associated with organizing, implementing and meeting departmental goals.
• Engages in strategic planning and tactical implementation of data analytic activities. Consults leadership on the development of Data Analytics strategy for the organization and develops analytical models and support tools across functions of the organization.
• Oversees the preparation of departmental reports and analyses. Establishes departmental metrics to support project goals and develops improvement plans.
• Communicates findings and recommendations to senior level management across different departments.
• Manages activities related to staffing, including hiring, orienting, evaluating, disciplinary actions, and continuing education initiatives.
• Leads a team to develop prescriptive, predictive, and inferential analytical tools to drive organizational efficiencies and sustainability, improve decision making, and further analytical service offering to internal and external customers.

Education :

Experience in healthcare strategy and / or marketing preferred

Large health systems experience a plus.

Proficiency in SQL. Prior use of other programming languages (Python, R) is a plus.

Experience with visualization software, particularly tableau and / or Looker is a plus.

Comfortable manipulating and synthesizing very large datasets.

Strong written and verbal communication skills.

Excellent organizational skills.

Demonstrated commitment to continuous learning.

Experience using cloud-based data storage platforms (Google Cloud Platform, Salesforce Cloud Data Platform, etc.) a plus.

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of more than 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex / gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

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