Community & Paid Media Coordinator

About the Role

The Community & Paid Media Coordinator plays a critical, hands-on role in driving brand engagement and awareness across all social channels. This position is responsible for daily community management, real-time engagement, and execution of paid media campaigns to ensure PopUp Bagels maintains a responsive, authentic, and data-informed presence online.

You will serve as the frontline voice of the brand-responding to customers, fans, and franchise markets-while also managing tactical components of our paid media strategy to reach new audiences. Working closely with the Social Media Manager, Director of Social & Partnerships, and cross-functional teams, you'll help transform social conversations into measurable growth for both brand and franchise performance.

This role requires excellent communication skills, sharp attention to detail, and a proactive mindset to identify trends, surface insights, and optimize campaign performance. Weekend and off-hour rotations are required to maintain timely engagement and coverage.

Key Responsibilities

Community Management

• Monitor, moderate, and respond to all direct messages, comments, and tagged posts across social channels.
• Work under the direction of the Social Media Manager on daily execution.
• Foster engagement through interactive content (polls, replies, reposts, UGC amplification).
• Track community sentiment and surface insights to the social team.
• Support franchise locations by monitoring and guiding local engagement in alignment with brand standards.
• Maintain and protect the PopUp Bagels brand voice while tailoring tone to different platforms and audiences.
• Participate in a rotating weekend / on-call schedule to ensure consistent community coverage.

Paid Media

Cross-Team Collaboration

Qualifications

What Success Looks Like

Physical Requirements