Marketing Specialist

Description:

The Marketing Specialist works closely with Brokers and Customers to build and deliver clear, engaging digital benefits guides that support confident employee decision-making. This role ensures guides are accurate, personalized, and delivered on time to align with enrollment milestones, while continuously improving content based on engagement insights.

Duties/Responsibilities:

• Collaborate with Brokers, HR partners, benefits vendors, and internal subject matter experts to gather accurate plan details and supporting resources for the implementation and launch of the DecideGuide.
• Build, customize, and maintain customer DecideGuides that clearly explain benefit offerings, including medical, dental, vision, retirement, voluntary benefits, and wellness programs.
• Personalize guides for different employee segments (e.g., full-time, part-time, location, role) as applicable.
• Prepare and deploy final guides across multiple distribution channels, including email, QR codes, and print-ready formats, ensuring timely delivery aligned with customer expectations and key enrollment milestones.
• Schedule and manage messaging to support open enrollment, onboarding, and year-round benefits education, as applicable for each customer.
• Edit and proof all content to ensure clarity, accuracy of benefits information, and adherence to requested company branding and style standards.
• Manage ongoing updates and annual renewals when benefits plans, vendors, or carrier information changes.
• Monitor guide performance metrics (e.g., clicks, completions, drop-offs, engagement) for Brokers and Customers to continuously improve content and communication effectiveness.
• Provide insights and recommendations to GIS leadership on how DecideGuides can better support enrollment goals and employee understanding.
• Serve as the primary internal point of contact for DecideGuide-related questions from internal GIS teams and external Broker and Customer teams.
• Assist with training and supporting internal and external users on the DecideGuide platform as needed.
• Contribute to other duties in support of customer success and organizational goals.

Requirements:

Required Skills/Abilities:

• Strong ability to multi-task and work on multiple projects.
• Excellent verbal, written communication, and interpersonal skills.
• Knowledge of benefit enrollment industry would be helpful.
• Extremely proficient in Microsoft Office Suite.
• Excellent organization skills and attention to detail.
• Previous marketing experience a plus.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on