Overview
About Us
Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team
Overview
Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta , while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on pipeline & CAC .
What you’ll own
1) Paid Ad Platforms :
- Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
- Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.
- Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
- All other paid ads, including testing, optimization, and scaling.
2) Measurement & Optimization :
Own tracking & data hygiene with GTM / GA4 + offline conversions to CRM (Deal Created / Won).Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA / Deal, CAC, ROAS / pipe ; use incrementality tests (geo / cellular holdouts where applicable).Build dashboards (StatCounter / Sheets / BigQuery) and weekly “what moved / what’s next” stand-ups.3) Creative & Landing Experiences
Brief and QA ad creative (copy / static / video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion.Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.4) Lead Quality & Sales Sync
Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement / attribution).What success looks like (6–12 months)
~2x increase of Deals created from paid at flat or improved CAC.Quality lift : +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment.Scaled testing system : 4–8 meaningful experiments / month; winner rollout playbooks.Channel expansion : At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.Day-to-day responsibilities
Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.Build and refresh keyword portfolios , RSA assets, and custom intent / lookalike audiences.Design & read experiments : creative angles, offers, headlines, hooks; landing variants with CRO.Maintain and improve conversion tracking (web & offline).Study and publish weekly reports with insights, actions, and expected impact .Requirements
5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).Deep expertise in Google Ads (Search / PMax) and Bing ; strong practitioner on Meta .Proven record of turning paid traffic into pipeline & revenue , not just MQLs.Comfortable with data : queries / pivots; StatCounter; GA4; attribution concepts (MTA, first / last-touch, simple MMM proxies).Hands-on with GTM / GA4 , offline conversion uploads, HubSpot / Salesforce (or similar).Data-driven mindset, results-oriented, and able to meet high expectationsStrong creative instincts (briefing copy / design, storyboarding short video) and landing page collaboration with CRO.Excellent prioritization, communication, and ownership in a fast-moving environment.Nice to have
Experience with Taboola / Outbrain , MNTN / CTV , Reddit , and programmatic pilots.Basic SQL or BigQuery; script / Rule automation; budget pacing tools.Experience running incrementality / geo holdout tests .KPIs you’ll be measured on
Deals created from paid & pipeline $ (primary)Blended CAC / CPA per DealLead→Deal and Deal→Won rates by channel / campaignNon-brand share of pipeline; Quality Score & CPL for top ad groupsTesting velocity and % of tests that ship to 100%Your first 30 / 60 / 90 days
30 days : Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan .60 days : Restructure top campaigns (brand / non-brand, exact / phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.90 days : Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC / payback.Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.
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