Member Growth Performance Marketing Lead

Our mission : to eliminate every barrier to mental health.

At Spring Health, we're on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare , empowers us to deliver the right care at the right time-whether it's therapy, coaching, medication, or beyond-tailored to each individual's needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we've been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We're just getting started-join us on our journey to make mental healthcare accessible to everyone, everywhere.

As our Performance Marketing Lead, you'll lead strategy, execution, and measurement for all performance marketing (Paid + SEO / SEM + digital) in service of driving member growth. You will work cross functionally across product, design, engineering, BI, and finance to drive efficient and effective campaigns, resulting in high impact on member enrollment and engagement. You'll be a thought partner to account managers for customers and strategic partnerships, serving as an internal subject matter expert on performance marketing.

This role is full-time, based in New York and hybrid. The role reports to the Head of Member Growth.

As Performance Marketing Lead you will :

• Develop and execute end-to-end performance marketing campaigns across paid search, SEO / SEM, and digital
• Define clear goals, budgets and KPIs for each campaign and iterate based on real-time performance data
• Lead A / B and multivariate testing to optimize creative, targeting and bidding strategies
• Partner closely with product, design, and account management teams to align on campaign goals, audience segmentation and measurement frameworks
• Collaborate with operations and finance to forecast spend, track ROI and report on budget utilization
• Stay abreast of emerging performance marketing tools, channels and best practices in healthtech and regulated industries

What success looks like :

What you'll bring :

The target base salary range for this position is $147,140 - $183,930, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health :

Note : We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it's like to work here, and how hypergrowth meets impact at Spring Health : Our Values

Our privacy policy :

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.