Director, Product Marketing - One View

Why UKG :

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About the Role

We are seeking a Director of Product Marketing to lead the product marketing organization for UKG One View and set the strategy for how our products are positioned, launched, and adopted in the market. This is a highly visible, senior leadership role responsible for guiding the UKG One View product marketing team and ensuring successful commercialization across the portfolio.

As Director, you will manage and mentor a team of Product Marketing professionals, while also serving as a trusted partner to senior leaders across Product, Sales, Marketing, and Strategy. You will act as the voice of the customer and the market at the leadership table, helping influence both product strategy and go-to-market direction.

Key Responsibilities

Market & Customer Strategy

• Set the overall market segmentation and Ideal Customer Profile (ICP) strategy across the portfolio.
• Establish and scale competitive intelligence and trend analysis to anticipate market shifts.
• Partner on customer journey mapping across buyer and user personas, ensuring insights are leveraged cross-functionally.
• Serve as the executive “voice of the customer,” representing field insights to influence roadmap and investment priorities.
• Guide the team in whitespace and opportunity sizing analyses to drive strategic growth decisions.

Positioning & Messaging

Product Commercialization

Portfolio GTM Alignment

Business & Product Influence

Qualifications

Success in This Role Looks Like

Company Overview :

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

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UKG participates in E-Verify. View the E-Verify posters here () .

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com .

The pay range for this position is $163,900 to $235,550, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at

It is the policy of Ultimate Software to promote and assure equal employment opportunity for all current and prospective Peeps without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. This policy governs all matters related to recruitment, advertising, and initial selection of employment. It shall also apply to all other aspects of employment, including, but not limited to, compensation, promotion, demotion, transfer, lay-offs, terminations, leave of absence, and training opportunities.