Senior Marketing Automation Strategist

Senior Marketing Automation Specialist

Location : Any of our 50+ offices in US or Canada. Role is Hybrid with requirement to go to a GHD office 3 days a week.

At GHD, we don't just believe in the power of commitment, we live and breathe it every day. That's why we pledge to empower all our people to make a positive impact. Combining our deep technical expertise with the capabilities of our clients and partners, we respond to some of the most complex challenges facing our planet today.

We're seeking a Senior Marketing Automation Specialist who thrives at the intersection of technology and creativity! If you're passionate about optimizing B2B marketing campaigns, managing cutting-edge platforms, and turning data into actionable insights, this may be your dream role. Join us to partner with our Marketing teams to ensure our initiatives help drive business growth and inspire our clients. Your expertise will be key in enhancing campaign performance, maintaining data integrity, and aligning our efforts with our commitment to our clients. If you're ready to drive innovation and make a difference, we want to hear from you!

• Lead marketing automation initiatives to drive demand generation and growth using our MarTech ecosystem and multi-channel campaigns.
• Define and continuously refine list segmentation strategies and rules to ensure effective audience targeting and maximize activation of the marketable database.
• Create and improve campaigns, engagement studio nurtures and automations to feed into personas, lead scoring / grading rules, personalization and audience engagement programs.
• Optimise email campaigns to drive outstanding click-through rates, resulting in high-quality marketing qualified leads (MQLs) and contributing to pipeline growth.
• Help define, setup and administer systems and governance processes for successful marketing use of Marketing Cloud Account Engagement, Personalization and Advertising as well as integrations with Salesforce and other tools in the stack.
• Partner with marketing and IS teams to drive results, resolve marketing issues and support critical business initiatives.
• Test and manage consent management rules, related lists, and ongoing compliance.
• Administer email and audience management over and under-targeting rules, tag governance, folder structure, custom objects, ongoing clean-up and campaign naming conventions.
• Scope out new requirements for systems, integrations and process changes that will improve marketing's effectiveness. Test and rollout new changes to marketing.
• Lead and / or contribute to projects related to optimization of our MarTech stack, use of A.I. and future innovations.
• Required experience and knowledge :
• 5+ years of hands-on experience implementing and using Salesforce Marketing Cloud Account Engagement (Pardot), with advanced skills in building and segmenting audiences.
• Salesforce certifications in Account Engagement and Sales Cloud are preferred.
• Advanced experience working with :
• Marketing automation and engagement platforms, such as Salesforce Marketing Cloud Account Engagement, Eloqua, Marketo
• CRM campaign automations, including building flows within Salesforce CRM
• Integration platforms such as Zapier, Workato, Tibco
• Event and webinar platforms, ideally Eventbrite and ON24
• Good understanding of key MarTech tools, including :
• Personalisation tools, such as Adobe Target or Salesforce Marketing Cloud Personalization
• Analytics platforms, including Google Analytics, Salesforce Marketing Cloud Intelligence, Power B