Advertising & Engagement Specialist

Job Description

Job Description

Advertising & Engagement Specialist

US-MI-Lansing

Job ID : 2025-8174

Type : Regular Full-Time

of Openings : 1

Category : Public Relations

Farm Bureau Center

Overview

Advertising & Engagement Specialist Objective

To recommend, develop, implement, and maintain specific advertising programs to increase the effectiveness of Farm Bureau Insurance Field Force sales, marketing and public relations efforts. To serve as the administrator of the agent cooperative program and to organize and plan the ordering and distribution of promotional swag items.

Responsibilities

Advertising & Engagement Specialist Responsibilities

Recommend, develop, implement, and maintain agent advertising programs to increase the effectiveness of the Field Force sales, marketing and advertising efforts. Coordinate and enforce program rules and regulations.

Develop the annual co-op advertising sign-up for agents, including the preparation of advertising kits and materials covering all eligible media (i.e., newspaper, radio, cable TV, billboards and sponsorships). Provide consultation and approval of individual agent ad campaigns.

Work with representing advertising firm to coordinate media placements, design, billing and planning for agent advertising. Provide continual analysis of agent advertising programs to assure that all advertisements are approved and in compliance with Farm Bureau brand standards.

Supervise and monitor agent co-op advertising budgets, process tear sheets and media invoices, and provide Payroll Department with a monthly list of agent advertising deductions. Set up and maintain agent co-op files.

Research, develop and share opportunities with agents

Qualifications

Advertising & Engagement Specialist Qualifications

Required

Bachelor's degree in communications, advertising, media studies, or public relations required.

Minimum three years working in an office environment required.

Experience working with people required.

Excellent computer skills, along with proven knowledge of programs such as Microsoft Word, Excel, PowerPoint and Outlook required.

Proven track record of being a team player required.

Willingness to set a continuing self-development program required.

Preferred

Two years agency experience required with a familiarity with media, advertising and public relations procedures preferred.

Note : Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.

PM19

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Compensation details : 64486-80607 Yearly Salary

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