A company is looking for a Senior Marketing Manager to support their demand generation team on a long-term contract basis.
Key Responsibilities
Develop and execute comprehensive demand generation strategies for brand awareness and lead acquisition
Lead and optimize Account-Based Marketing (ABM) initiatives using relevant platforms
Manage lead routing and lifecycle processes within Salesforce, ensuring alignment with Sales
Qualifications
5-8+ years of progressive marketing experience, focusing on B2B demand generation
Proven experience in developing and executing ABM strategies
Hands-on experience with Salesforce and marketing automation platforms
Strong understanding of lead lifecycle management and routing processes
Experience in a growing organization, preferably in the healthcare industry
Senior Marketing Manager • Denver, Colorado, United States