Senior Marketing Manager

A company is looking for a Senior Marketing Manager to support their demand generation team on a long-term contract basis.

Key Responsibilities

Develop and execute comprehensive demand generation strategies for brand awareness and lead acquisition

Lead and optimize Account-Based Marketing (ABM) initiatives using relevant platforms

Manage lead routing and lifecycle processes within Salesforce, ensuring alignment with Sales

Qualifications

5-8+ years of progressive marketing experience, focusing on B2B demand generation

Proven experience in developing and executing ABM strategies

Hands-on experience with Salesforce and marketing automation platforms

Strong understanding of lead lifecycle management and routing processes

Experience in a growing organization, preferably in the healthcare industry