Account Based Marketing Strategist

Account Based Marketing Strategist

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really mattersat the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

Job Description

The ABM Strategist requires someone who is not afraid to think differently, contributing to the growth of our organization in a variety of ways as they build marketing programs and support targeted sales activity. You will play an integral role in the development and execution of our ABM strategy. The ideal individual will be a pragmatic, intuitive hands-on marketer, capable of handling multiple projects at once and able to act on their own initiative.

The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include :

• Strategy Taking the existing IFS ABM strategy framework to develop enhanced key account-based marketing plans that will focus on specific account objectives, this will be an evolving process and the ideal candidate will be proactive in suggesting changes to the framework to improve performance
• Execution The key aspect of this role will be to support and liaise with field marketing teams as they execute ABM strategies to select accounts in their region suggesting improvements and acting as a source of excellence in ABM performance
• Execution Key Global Accounts In addition to the regional field marketing execution, there will be select accounts that the ABM Strategist will be responsible for the central execution (working with key account holders, ensuring successful delivery and keeping teams updated as necessary).
• GTM research working with Product Marketing / Industry Marketing to review key industry insights, persona messaging and key content collateral to support ABM initiatives.
• Meeting ABM demand generation goals that will grow the global business.
• Supporting the development of an annual demand generation plan and delivering ABM programs that build IFS's brand reputation and deliver profitable revenueprograms that address the business challenges of our clients, fulfil our pipeline needs and raise the external profile of IFS across the industry sector.
• Provide innovative approaches that reach customers and build relationships. Develop and implement an appropriate mix of activities that highlight IFS's positioning and knowledge in the sector.
• Analyze, monitor, measure, and report on ABM effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.

Qualifications

Essential :

Desirable :

What We're Offering :

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer