Consumer Insights Manager

A company is looking for a Consumer Insights Manager (Remote).

Key Responsibilities :

Design and lead a comprehensive consumer learning agenda to influence organizational strategy

Act as an advocate for the consumer, integrating insights into marketing, product development, and sales strategies

Oversee research projects from defining objectives to delivering actionable insights

Required Qualifications :

5+ years of relevant experience in consumer research, preferably in client-side or custom supplier-side roles

Experience in Consumer Packaged Goods (CPG) and / or Pharmaceutical / Medical categories is desirable

Mastery of market research methodologies and trend analysis

Deep knowledge of qualitative and quantitative research techniques

Passion for brands and their strategic growth