Analyst, Brand Advocate

Brand Advocate Analyst

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose :

The Brand Advocate Analyst is a key business partner to strategic suppliers, internal merchants, and cross-functional teams. This role is ideal for a curious self-starter who thrives on uncovering insights and translating them into high-impact strategies. The Analyst will play a critical role in driving brand and category growth by analyzing performance data, understanding customer behavior, and identifying opportunities to enhance the overall customer experience and business performance. In addition to developing strategic recommendations, the Analyst will be responsible for crafting and delivering compelling presentations to executive-level audiences. These presentations will play a central role in aligning stakeholders, communicating insights, and driving decision-making at the highest levels of the organization. This highly collaborative role also involves coordinating the execution of strategic initiatives across internal teams to ensure successful implementation and measurable impact.

Key Responsibilities :

• 20% Builds Projects - Partners with stakeholders to build project plans that support strategic growth and drive incremental revenue.
• 10% Collaboration - Collaborates with suppliers and cross-functional partners to manage content changes, product presentation, and brand performance throughout the product's lifecycle.
• 15% Content Performance - Build and lead complex presentations with suppliers and merchants to gain Tracks content performance, digital asset management, assortment opportunities via regular reporting.
• 20% Creates Presentations - Creates and leads presentations with stakeholders to share project wins, analysis results, and to gain alignment on future opportunities.
• 20% Customer Analytics - Analyzes customer behavior and key performance indicators, to identify opportunities that will improve the online experience and drive conversion.
• 5% On-site Support - Provides on-site support and expertise for online product set-up, onboarding, and troubleshooting.
• 10% System Knowledge - Builds system knowledge and expertise through ongoing tailored, training classes.

Direct Manager / Direct Reports :

This Position typically reports to Manager, Brand Advocate

This Position has 0 Direct Reports

Travel Requirements :

Typically requires overnight travel 5% to 20% of the time.

Physical Requirements :

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions :

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications :

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications :

Experience working with major consumer brands

Experience with Vendor Management, Digital Marketing, E-Commerce, and / or Merchandising

Skilled at managing multiple workstreams while maintaining high-quality output and timely execution

Proficiency in Excel and PowerPoint with a strong ability to analyze large datasets and translate insights into clear, compelling data stories

Exceptional communication and presentation skills, with executive presence and the ability to influence cross-functional stakeholders

Quick learner with interest in adopting new data tools including platforms such as SQL, Tableau, and Adobe

Minimum Education :

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education :

No additional education

Minimum Years of Work Experience :

Preferred Years of Work Experience :

No additional years of experience

Minimum Leadership Experience :

None

Preferred Leadership Experience :

None

Certifications :

None

Competencies :

Action Oriented

Collaborates

Drives Engagement

Manages Complexity

Communicates Effectively

Drives Results

Manages Conflict

Builds Relationships