Principal Product Marketing Manager, GenStudio

Principal Product Marketing Manager

Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About The Role

At Adobe, we're reshaping how people create using the power of Generative AIand GenStudio is at the heart of this transformation. As a Principal Product Marketing Manager on the GenStudio team, you will lead the go-to-market strategy for a GenAI-first enterprise-grade solution for Content marketing. This role offers the opportunity to shape how Adobe's AI innovation is adopted by the world's leading brands. You will set the vision, drive cross-functional alignment, and deliver measurable business impact across the entire GenStudio customer lifecycle.

Key Responsibilities

• Lead the GTM Strategy : Own and evolve the end-to-end go-to-market strategy, partnering with product, sales, and marketing to drive ARR and adoption.
• Champion the Customer : Conduct in-depth customer research and interviews to uncover high-impact use cases. Be the customer advocate as you drive cross-functional initiatives.
• Craft Differentiated Messaging : Develop compelling positioning and messaging that clearly articulates value and helps the offering standout in the market.
• Drive Pricing & Packaging : Collaborate with Adobe's business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns.
• Enable Sales Success : Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers.
• Launch with Impact : Support product launches, ensuring seamless execution and alignment with go-to-market strategies.
• Market Intelligence : Stay ahead of trends in generative AI, content marketing, and competitors to inform strategy and planning.

Qualifications