Social Media Director, Good Housekeeping

Social Media Director

Good Housekeeping is seeking a strategic, creative, and data-driven Social Media Director to lead the brand's presence across platforms and drive meaningful audience engagement and growth. Reporting to the Editor-in-Chief, this role will shape the future of Good Housekeeping's social identity, overseeing innovative strategies that strengthen the brand, expand its reach, and foster deep connections with both loyal readers and new audiences.

Hearst Magazines' portfolio of more than 30 iconic brands in the U.S.including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Popular Mechanics inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the worldand together, we are shaping what's next.

Key Responsibilities

• Lead social media strategy and execution across platforms, including Instagram, TikTok, Facebook, X, Pinterest, and emerging channels.
• Oversee day-to-day social publishing, ensuring all content reflects the brand's voice, editorial mission, and visual identity.
• Manage, mentor, and support the social media team to deliver best-in-class content and measurable results.
• Develop innovative, social-first campaigns and franchises to support editorial tentpoles, brand initiatives, membership programs (GH+), newsletters, and branded content.
• Partner with editorial, video, and creative teams to package content for maximum performance and resonance on each platform.
• Translate analytics and performance insights into actionable strategies that drive growth, engagement, and conversions.
• Experiment with new formats, trends, and tools to keep Good Housekeeping at the forefront of digital innovation.
• Represent social interests within cross-departmental conversations, ensuring strategies align with brand and business objectives.

Qualifications

Benefits

The base salary for this role is between $116,000 - $140,000. The actual base pay offered is dependent upon many factors, such as : transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.