Account Executive

Account Manager Position at WCCG 104.5 FM

The Account Manager at WCCG 104.5 FM plays a vital role in connecting local businesses, listeners, and creative teams through effective advertising, promotions, and digital campaigns. This position combines relationship-building, marketing strategy, and project coordination to help clients reach their audiences across radio, social media, and streaming platforms. As an Account Manager, youll work directly with advertisers and community partners to design impactful campaigns that include on-air spots, sponsored segments, and digital promotions. Youll collaborate closely with the Sales, Promotions, and Production teams to ensure each clients message is delivered clearly, creatively, and on schedule. The ideal candidate is motivated, professional, and comfortable working in a fast-paced environment that values creativity and community connection. No prior radio experience is required, but at least two years of experience in sales, marketing, or media is suggested for success in this role.

Key Responsibilities :

Sales and Client Relations :

• Build and maintain relationships with local advertisers, sponsors, and community partners.
• Identify client goals and present creative advertising and promotional solutions.
• Develop and deliver customized proposals that include radio, digital, and social elements.
• Manage advertising contracts, renewals, and billing coordination.
• Maintain internal CRM records and provide weekly updates on account performance.
• Achieve individual and team sales goals set by station management.

Promotions and Community Engagement :

Digital and Content Coordination :

Qualifications :

Compensation and Benefits :

About WCCG 104.5 FM :

WCCG 104.5 FM is Fayettevilles locally owned hip-hop and R&B station, connecting the community through culture, creativity, and conversation. The station works closely with local businesses, artists, and organizations to amplify their stories and deliver meaningful engagement across on-air, digital, and community platforms.