Marketing Manager

Marketing Specialist

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

This role is part of the Optum Life Sciences Marketing Team and reports to the Director of Integrated Marketing. Optum Life Sciences serves as a trusted partner for the life sciences industry, delivering real-world evidence across the lifecycle of medicine development to help people live healthier lives and make the healthcare system work better for everyone. Because business needs are constantly evolving, this role is responsible for creating compelling content that will be utilized across numerous digital channels to drive brand awareness, event attendance and attention, and customer growth.

This position is full-time, Monday - Friday. Employees are required to have flexibility to work any of our 8-hour shift schedules during our normal business hours of 8 : 00 am - 5 : 00 pm.

Primary Responsibilities :

• Support the Director of Integrated Marketing in executing compelling B2B marketing campaigns and initiatives that drive brand awareness and growth for the business
• Create and manage engaging content for integrated marketing campaigns and initiatives, including for various digital channels such as web pages, blog posts, social media, microsites, webinars, email newsletters and campaigns
• Support the planning and execution of digital advertising programs
• Support events as needed, including digital campaigns that promote attendance and share highlights
• Evaluate and support third party media opportunities to target specific audiences of interest
• Support other ongoing and ad hoc integrated marketing activities as needed
• Maintain and / OR develop dashboards, summaries, and presentations to measure and share marketing results
• Collaborate with marketing, sales, business leaders, SMEs, and other stakeholders to execute marketing strategies effectively, including copywriters, graphic designers, and other cross-functional marketing partners to produce high quality content
• Work with external vendors, agencies, and partners to ensure timely delivery and high-quality output of marketing materials

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications :

Preferred Qualifications :

Telecommuting Requirements :

Soft Skills :

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $71,200 - $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location, and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.