Director, Marketing Analytics

The  Director Marketing Analytics  will serve as the senior leader responsible for transforming marketing data into actionable insights that drive business growth. This role will oversee the design and execution of analytics frameworks across all marketing channels leveraging first- and third-party data to measure campaign effectiveness optimize spend and uncover opportunities for growth.

Reporting to the VP Growth Marketing & CRM this leader will partner closely with growth marketing CRM product data engineering and executive teams to ensure analytics informs our marketing strategy at every level. The Director will champion a culture of test-and-learn build and coach a lean team of high-performing analysts and lead the adoption of advanced methodologies including attribution modeling media mix modeling and predictive analytics.

The ideal candidate has deep expertise in marketing measurement data storytelling and executive-level communication with a proven track record of driving impact through analytics in a multi-channel marketing environment.

RESPONSIBILITIES

• Lead the marketing analytics function across paid media CRM website and retail channels ensuring consistent measurement frameworks and actionable insights.
• Design implement and evolve attribution and media mix models to measure ROI across channels and inform budget allocation.
• Partner with marketing leadership to define KPIs dashboards and scorecards that tie performance metrics directly to business outcomes.
• Work closely with data engineering teams to ensure clean accurate and timely data pipelines from Martech platforms CDPs and data warehouses.
• Develop testing strategies (A / B multivariate incrementality) to evaluate campaign impact and optimize performance.
• Deliver insights and recommendations to senior leadership using data storytelling to influence strategy and decision-making.
• Oversee advanced analytics projects including predictive modeling customer lifetime value forecasting churn analysis and member segmentation.
• Partner with business intelligence and strategy teams to create marketing forecasts budget models and performance projections.
• Manage external vendor and platform relationships (analytics tools MMM partners data providers) and evaluate new technologies.
• Experienced in building and leading small high-performing teams fostering curiosity rigor and continuous improvement.
• Champion a culture of data-driven decision-making across the organization ensuring all stakeholders have access to the insights they need.
• Ensure compliance with evolving data privacy regulations (GDPR CCPA) in all marketing data collection and usage.

Qualifications :

PAY TRANSPARENCY

Salary Range : Min $175K Max $200K Bonus eligibility

Additional Information :

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE :

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at  your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Experience : years

Vacancy : 1